Have you been using Google AdWords for your business? Have your ads been performing poorly? If yes, then you’re probably beginning to think that it has been a waste of money. Don’t quit just yet. If your ads have been underperforming, then it is likely because of something that you’re doing wrong!
It is common to make mistakes that will kill your chances of success. With the potential to be one of the most powerful marketing tools that you use, make sure that you are not making these Google AdWords mistakes.
Doing Little Work & Expecting Results
A lot of effort is required with Google AdWords campaigns to ensure that your ads will be effective. It is not as simple as creating and launching an ad. You can’t just sit back and expect to see results.
At least once per week, tweak the ads. Analysis is crucial to determine the keywords that work, those that don’t, and the number of click-throughs that they generate. It is important to keep on top of the keywords to keep them relevant as they change quite frequently.
Linking to a Poor-Quality Landing Page
Sometimes, it is the landing page that the ad is linked to that’s the problem rather than the ad itself.
If your sales aren’t increasing but your click-throughs are high, it’s time to look at your landing page to see if something needs to be changed.
Did you know that a landing page with a video boosts conversions by up to 80%?
Including Too Many Keywords
Logically, it makes sense to think that the more keywords you include, the more traffic you’re going to attract. However, it’s actually more effective to target either a specific phrase or one or two keywords in the same ad.
More keywords may help your company show up more frequently in search. However, that doesn’t mean you’ll automatically get more visitors. Consumers are seeking relevant, exact results when they use a search engine. The more specific your keywords, the more visitors the ad will attract.
Of course, there’s also the added bonus that relevant, specific keywords are favored by Google. So, you’ll end up paying less for the ad, cutting your AdWords budget dramatically.
Overall, there are plenty of mistakes you can make, but the 3 above do tend to be some of the most common. It takes skill, time, and effort to run a successful Google AdWords campaign. Ideally you should have two-three campaigns running at the same time; each focusing on different keywords if you want to see the best results.