Story telling on social media is big, especially when images are used in conjunction.
On Twitter, tweets that have imagery are retweeted 150% more, they receive 18 more clicks, and 89 more likes. As well as this, Facebook posts with images receive 93% of the most engaging posts. This is opposed to links and status updates.
Although these statistics are great, there’s a lot more work involved in order to gain your audiences attention.
Pictures that support mission and purpose of your business and tells the story of your business work! Images work when they have a substantial impact on your customer.
2. Infographic Content
If you haven’t started using infographics yet, it’s time to get started. As it stands, the most shared content on social media is infographics mainly because it combines picture and text to tell a story. This works wonders considering that 40% of people respond better to visual information than just plain text.
Infographics are “liked” and shared on social media 3X more than other any other type of content.
That’s a lot of social media engagement you’re leaving on the table if you haven’t added them into your mix.
One of the best ways to use infographics is to present facts that educate your audience. For instance, if you have a clothing brand, you can create an infographic on ladies fashion trends over the years. If you’re a bakery, create an infographic displaying a variety of donuts.
Let’s agree, when a customer visits your website, chances are they’re looking for a solution to a problem. They’ve Googled a keyword or phrase that led them to your article, product, or service.
That’s the main reason why “how-to” posts are so popular. How-to articles can help boost search results when readers find it valuable. This in turn positions you as the go-to authority within that space. Partner these types of posts with social media and you have content gold.
These articles typically start with “How to…” and come as a result of a search where your reader wants to “know, do, or accomplish” something specific. Use this information to position your content for quick consumption on social media.
For example, you’re a Facebook Advertising Agency and write an article on, “How to Use Facebook Ads for Restaurants.” Your target audience turns to search, types in – “how do I create a Facebook Ad for my restaurant,” and voila – up pops your article if you’ve done your job in creating content that’s:
Use these “how-to” posts to highlight a problem, provide step-by-step instructions on how-to do something, and generally show them how to accomplish something they didn’t think possible.
These should be detailed, including images, diagrams, infographics, video instruction, and more to offer as much insight as possible.