Am I Doing Something Wrong?
On 3rd August 2017 | 0 Comments

Clients often ask me to help figure out what’s wrong with their marketing. The first question I ask is “how much marketing have you been doing?”, since many failures have more to do with quantity than quality. But assuming you’ve been sufficiently active at promoting yourself, here are some other ways in which your marketing […]

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Are You Doing the Right Stuff to Market Your Business?
On 25th July 2017 | 0 Comments

The real secret to getting clients is choosing a set of simple, effective marketing activities, and engaging in them consistently. You may be asking “Okay, but how do I know that I’ve chosen the right marketing activities?” Here’s what you need to explore. What Kind of Marketing Is Best? The best marketing methods — the ones that really […]

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Are You Testing Your Marketing Strategies?
On 18th July 2017 | 0 Comments

As a business owner, it’s natural to have lots of ideas about getting the word out about your offerings and to want to test out new ways. You’ve tried different marketing techniques, perhaps some of which you liked more, some that worked better, and some you’re convinced will work eventually. The question is, what’s really […]

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Marketing along the Path of Least Resistance
On 11th July 2017 | 0 Comments

Do you find sales and marketing to often be a struggle? It doesn’t have to be that way. The most successful professionals make it look easy because they have found a way to market themselves that is effortless. Perhaps you have tried to copy what those successful people were doing, and it didn’t work for […]

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Why Your Marketing Recipes Need the Right Ingredients
On 4th July 2017 | 0 Comments

This cookbook metaphor illustrates how to go about creating an effective marketing plan for a self-employed professional. “Success Ingredients” are an essential element of that plan. These are the missing ingredients your marketing and sales activities need in order to be successful. Why is this important? Let’s say you decide you’re going to market your […]

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A 5 Minute Checklist for Your SEO Website
On 27th June 2017 | 0 Comments

Don’t know where to start when it comes to SEO? Is the thought of SEO putting you off doing it? Take 5 minutes to run through this quick checklist that I have put together after attending a training based around the topic in question.   So, take a look through the following list and check […]

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keyword research
On 21st June 2017 | 0 Comments

I recently attended a market research training and I noticed that a lot of emphasis was placed on keyword research. Keyword research is important for your SEO as it determines what terms and phrases you should be using. If your using the wrong terms and phrases then your website more than likely won’t end up […]

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competitive analysis
9 Simple Ways to Analyse Your Competitors
On 14th June 2017 | 0 Comments

Carrying out a competitive analysis can sometimes be a time-consuming task. Fear not! Your analysis does not have to be a daunting chore. Based on training that I have attended and personal experiences, I can provide you with 9 useful yet simple ways of conducting your competitive analysis. Identify Your Competitors One of the first […]

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sales numbers
4 Secrets To Small Business Sales Forecasting
On 5th January 2017 | 0 Comments

As a small business owner, the success of your business relies not only on executing in the moment but knowing where you are headed in the future. If you’re like most owners, it is easy to get sucked into the “one day at a time” mantra as you roll up your sleeves and run multiple […]

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personality types at work
Identifying The 4 Office Personality Types
On 4th January 2017 | 0 Comments

Do you know your personality type? Before you can lead a team, you need to know yourself first. By knowing what makes you tick, you will be able to create a productive and healthy working environment. The Meyers & Briggs test is a fun little test to understand yourself and your own tendencies and how […]

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