keyword research
On 15th June 2017 | 0 Comments

I recently attended a market research training and I noticed that a lot of emphasis was placed on keyword research. Keyword research is important for your SEO as it determines what terms and phrases you should be using. If your using the wrong terms and phrases then your website more than likely won’t end up […]

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competitive analysis
9 Simple Ways to Analyse Your Competitors
On 14th June 2017 | 0 Comments

Carrying out a competitive analysis can sometimes be a time-consuming task. Fear not! Your analysis does not have to be a daunting chore. Based on training that I have attended and personal experiences, I can provide you with 9 useful yet simple ways of conducting your competitive analysis. Identify Your Competitors One of the first […]

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sales numbers
4 Secrets To Small Business Sales Forecasting
On 5th January 2017 | 0 Comments

As a small business owner, the success of your business relies not only on executing in the moment but knowing where you are headed in the future. If you’re like most owners, it is easy to get sucked into the “one day at a time” mantra as you roll up your sleeves and run multiple […]

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personality types at work
Identifying The 4 Office Personality Types
On 4th January 2017 | 0 Comments

Do you know your personality type? Before you can lead a team, you need to know yourself first. By knowing what makes you tick, you will be able to create a productive and healthy working environment. The Meyers & Briggs test is a fun little test to understand yourself and your own tendencies and how […]

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web design
The 6 Big Sins of Website Design
On 3rd January 2017 | 0 Comments

A typical website visitor hangs around for a whopping ten seconds before leaving for greener pastures. In ten seconds, you must convince visitors that your site is worthy of further investigation. So don’t scare them off with these 6 cardinal sins of website design: 1. It takes too long to load. The internet is full […]

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sales calls
10 Interesting Follow-Up Stats That Can Impact Your Bottom Line
On 27th December 2016 | 0 Comments

If you market online, leads are one way to measure your success. A far better measure, however, is how good you are at converting leads to customers. In this post we’re sharing the top tips for responding to leads so they’ll convert. By taking this “best practices” approach to lead response, you can be more […]

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making sales for your business
Sales: A Delicate Balancing Act
On 20th December 2016 | 0 Comments

As if running a small business wasn’t already a time-consuming task, you have yet another obstacle: You need sales. And you need them now. Maybe you’re just getting started. Maybe your company is in a slump. Either way, you have to keep cash flow pumping and find a way to sell more of your products. […]

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savvy business networking
The Dos and Don’ts of Effective Business Networking
On 13th December 2016 | 0 Comments

Gatherings like industry association meetings, conferences, trade shows and networking events may feel like an awful lot of work when you’re already running a business. And some events may end up being a waste of your time, but face-to-face networking is a necessity if you want to grow. In fact, small business is all about […]

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google local search
7 Ways to Make Local Search Work for Your Small Business
On 6th December 2016 | 0 Comments

As a small business owner you’ve got plenty to do, so optimizing your online presence for better local search results probably isn’t at the top of the list. But local search is a vital marketing tool for small businesses, especially those with a brick-and-mortar presence.

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savvy customer service strategies
Customer Loyalty: 6 Effortless Ways to WOW Your Customers
On 29th November 2016 | 0 Comments

Customers are the heartbeat of your business. The truth is, no metric is more important to the success of your business than customer lifetime value (CLV). CLV directly determines the very core of the ultimate purpose of a business–which is maximizing value for your ideal customers. High CLV is a direct result of customer loyalty. […]

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