Customer personas are the foundation of personalized marketing that converts. Armed with airtight personas, you can address your prospects’ pain-points and tap into the motivation behind their decision to buy. Customer Persona: A fictional person, rooted in research, that represents the needs and interests of your audience. Hint: Learn why personas are an important building […]Read more
There are a lot of platforms, media and vehicles you can use today to help increase your sales. Still, the flagship of your online marketing efforts should be your website. Consider the way you shop online for a product or service. You’ll likely conduct some preliminary research and begin to whittle down your choices. Your […]Read more
Many of us have heard the various well known USP’s such as “To our members, we’re the fourth emergency service” which is the Automobile Association USP or there is “Diamonds are forever …” by DeBeers or even “When your package absolutely, positively has to get there overnight” Fedex. These companies have been extremely successful promoting […]Read more
Websites are a critical component of any small businesses marketing make-up. However as a business owner, the task of putting together website and ensuring that it ranks well is probably not part of your skill set. Despite your level of skill in the digital marketing department, people online will come to know you and your […]Read more
A typical website visitor hangs around for a whopping ten seconds before leaving for greener pastures. In ten seconds, you must convince visitors that your site is worthy of further investigation. So don’t scare them off with these 6 cardinal sins of website design: 1. It takes too long to load. The internet is full […]Read more
You probably understand how important your website and blog are as part of your overall digital marketing strategy. So to make sure you are getting the most from these critical digital marketing components, I put together these 5 straight forward ideas to ensure you are providing a great visitor experience and also getting the most from your online assets. Make sure you have all five working for you!Read more
If you are engaged in digital marketing at any level for your business. Then you are very well aware how valuable a good ranking on Google can be for your main keywords.
Many businesses know and understand that they need to be engaged in search engine optimization (SEO), they know that it can add significant extra leads and sales to the business. But that is as far as there knowledge extends.
If this is you, then you may have asked yourself the question “I know I need to be doing SEO, but I don’t know exactly what I need.”Read more
When you are focused on growing your business, any business for that matter there are 3 distinct areas you can focus on to do just that. There are many tactic, techniques and tips you can use. But ultimately they all fall under three headings. These three ways to take your business from where it is […]Read more
In a recent post I talked about the secret sauce to getting clients for your business. However, we did not focus on marketing tactics and activities. But instead we discussed bigger picture factors that could effect your marketing results. This week we will delve a little bit more into the type of activities you should […]Read more