Blog
Why Your Marketing Recipes Need the Right Ingredients
On 31st August 2018 | 0 Comments

This cookbook metaphor illustrates how to go about creating an effective marketing plan for a self-employed professional. “Success Ingredients” are an essential element of that plan. These are the missing ingredients your marketing and sales activities need in order to be successful. Why is this important? Let’s say you decide you’re going to market your […]

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A 5 Minute Checklist for Your SEO Website
On 24th August 2018 | 0 Comments

Don’t know where to start when it comes to SEO? Is the thought of SEO putting you off doing it? Take 5 minutes to run through this quick checklist that I have put together after attending a training based around the topic in question.   So, take a look through the following list and check […]

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competitive analysis
9 Simple Ways to Analyse Your Competitors
On 10th August 2018 | 0 Comments

Carrying out a competitive analysis can sometimes be a time-consuming task. Fear not! Your analysis does not have to be a daunting chore. Based on training that I have attended and personal experiences, I can provide you with 9 useful yet simple ways of conducting your competitive analysis. Identify Your Competitors One of the first […]

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lead generation
7 Simple Ways to Lose a Lead
On 9th November 2017 | 0 Comments

Attracting leads isn’t easy. Building an effective sales and marketing funnel will likely cost your small business substantial time and effort early on. You’ll need to work hard to successfully take a prospect through all the stages of your conversion funnel. The last thing you want to do is lose leads over a silly mistake. […]

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Am I Doing Something Wrong?
On 21st September 2017 | 0 Comments

Clients often ask me to help figure out what’s wrong with their marketing. The first question I ask is “how much marketing have you been doing?”, since many failures have more to do with quantity than quality. But assuming you’ve been sufficiently active at promoting yourself, here are some other ways in which your marketing […]

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Social Media Marketing Doesn’t Work Without Content
On 19th September 2017 | 0 Comments

For self-employed professionals, trying to use social media marketing without regularly producing good, original content is a waste of time and money. You’ll find plenty of social media “experts” trying to convince you that anyone can use social media to get clients, regardless of whether you have content of your own to share. But that’s […]

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Marketing along the Path of Least Resistance
On 7th September 2017 | 0 Comments

Do you find sales and marketing to often be a struggle? It doesn’t have to be that way. The most successful professionals make it look easy because they have found a way to market themselves that is effortless. Perhaps you have tried to copy what those successful people were doing, and it didn’t work for […]

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keyword research
5 FREE KEYWORD RESEARCH METHODS
On 17th August 2017 | 0 Comments

I recently attended a market research training and I noticed that a lot of emphasis was placed on keyword research. Keyword research is important for your SEO as it determines what terms and phrases you should be using. If your using the wrong terms and phrases then your website more than likely won’t end up […]

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How To Avoid The Biggest Small Business Marketing Pitfalls
On 3rd August 2017 | 0 Comments

Since you’re reading this, chances are you’re a small business owner or manager responsible for marketing your small business. You know that if you want to grow sales, you need to invest in the right marketing tactics. But which ones? With all the latest marketing options available to your business it can be confusing, overwhelming […]

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digital marketing services
4 Tricks For Creating More Shareable Content
On 27th July 2017 | 0 Comments

Long past the allure of “reach” numbers in the hundreds of thousands, marketers and agencies are increasingly focusing on what matters most: engagement. And there’s no better marker of engagement than shares. Even just liking something—or clicking favorite, heart, thumbs up, whatever—is a simple action that only indicates someone took the time to click something […]

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