Videos on social media generates 1200% more shares than text and images combined?

Massive growth opportunities are being missed if you’re not even considering the power of video.

3 Types of Video You Should Create to Build Your Brand

  1. Educational and How-To Videos

You know what you’re talking about, so give that knowledge to your audience. People love to learn!

Take valuable tips from your blog articles, create an ebook for your articles, or send weekly newsletters.

You can actually repurpose, update, or reinvent old content into fresh, new, and relevant information.

The more you give, the more your audience will see you as the go-to expert.

   2. Live Video

Live video lets you connect with your audience on a whole new level, and do so with the push of a button. No fancy video equipment, or hours in the editing room – just you and your audience.

It breaks down barriers and offers a chance to show who you really are and what your brand is all about. So, tap into that power. Whether it’s through Facebook, Instagram, YouTube or any other live streaming network, use live video to humanize your brand and build a strong connection.

Here are a few ideas:

• Set up a video conference and host interviews
• Answer questions in real-time
• Give your audience a behind-the scenes look at your business
• Share a live event, conference or local happening

  3. Promotional Videos

Value always comes first, but it’s the promotional content that turns a viewer into a lead and then a customer. So, don’t be afraid to share promotional videos once in awhile.

Find a way to promote your product or service through a training video where you teach your audience how to do something.  Or create an engaging testimonial video that helps people make their purchasing decision easier.

Simply reach out to your top customers and ask them to share their thoughts. Make it easier for them by providing a list of questions to answer. You’re not putting words in their mouth, only offering an easier way to tell their history with your brand.

The key is to create engaging promotional videos that tell your story while keeping your audience entertained.

At Savvy Business Gals, we know how the right kinds of advertising for building your brand. We can help to create great results for your company. Check out our website or book a FREE strategy session.

You can also find us on Facebook!