Customer personas are the foundation of personalized marketing that converts. Armed with airtight personas, you can address your prospects’ pain-points and tap into the motivation behind their decision to buy. Customer Persona: A fictional person, rooted in research, that represents the needs and interests of your audience. Hint: Learn why personas are an important building […]Read more
Websites are a critical component of any small businesses marketing make-up. However as a business owner, the task of putting together website and ensuring that it ranks well is probably not part of your skill set. Despite your level of skill in the digital marketing department, people online will come to know you and your […]Read more
A typical website visitor hangs around for a whopping ten seconds before leaving for greener pastures. In ten seconds, you must convince visitors that your site is worthy of further investigation. So don’t scare them off with these 6 cardinal sins of website design: 1. It takes too long to load. The internet is full […]Read more
You probably understand how important your website and blog are as part of your overall digital marketing strategy. So to make sure you are getting the most from these critical digital marketing components, I put together these 5 straight forward ideas to ensure you are providing a great visitor experience and also getting the most from your online assets. Make sure you have all five working for you!Read more
If you are engaged in digital marketing at any level for your business. Then you are very well aware how valuable a good ranking on Google can be for your main keywords.
Many businesses know and understand that they need to be engaged in search engine optimization (SEO), they know that it can add significant extra leads and sales to the business. But that is as far as there knowledge extends.
If this is you, then you may have asked yourself the question “I know I need to be doing SEO, but I don’t know exactly what I need.”Read more
In a recent post I talked about the secret sauce to getting clients for your business. However, we did not focus on marketing tactics and activities. But instead we discussed bigger picture factors that could effect your marketing results. This week we will delve a little bit more into the type of activities you should […]Read more
Your ad copy is crucial when it comes to successful AdWords campaigns. You need to write a brilliant ad if you want to boost traffic and show up at the top of the search results. Writing effective text ads doesn’t need to be difficult. If your truly concerned about boosting traffic and popping up at […]Read more
First, a disclaimer: pay-per-click advertising is not a good fit for every small business. Don’t feel pressured to buy in if your ad budget is being well-spent elsewhere. Instead, note that PPC only makes sense for businesses with certain audiences, budgets and the practical experience necessary to thrive in the field. It’s definitely possible—but it […]Read more