There are a lot of ways to target your ads on Facebook.
As a basic strategy, targeting audiences using categories like age, gender or interests can yield good results.
If you really want to get the most out of your campaigns, it’s best to build custom audiences based on which types of users produce the most profit for your company.
To speed up the custom audience-building process, you can upload a list of your leads or customer email addresses. There are a couple of advantages to this sort of database marketing.
First, you can use the database to effectively turn Facebook into a retargeting platform. This is a fantastic way to reinforce your overall marketing strategy.
Second, you can use your database to create a “lookalike” campaign that targets users with similar profile characteristics to the ones in your database.
A “lookalike” campaign can be a very effective way to identify and attract new traffic with high conversion potential.
Creating a custom audience takes ongoing effort and targeting optimization; but, as you profile your ideal customer, you set yourself up for great results.