In marketing, lead generation is the generation of consumer interest or inquiry into products or services of a business. A list of qualified leads is a priceless asset for your company. It’s cheap to build and works great for every kind of business.

2 Reasons Why Lead Generation is So Important:

1. It’s Cost Efficient 
Getting someone’s email is much easier and cheaper than trying to close a sale right off the bat. It’s also a great way to start building a relationship with a potential customer.

Talk to your users with a blog post, or a Facebook Ad. You get to know each other through lead generation and finally, if there’s a fit they’ll become customers, and you have your happy ending.

2. It builds Brand Awareness and Loyalty
Who would you rather buy from:

1. An unfamiliar brand that shows you an ad that pushes their product and agenda?
2. A brand that you trust, that has constantly provided you valuable information for free and invested time into a relationship with you?

This answer is usually number two. Those who visit organically and are part of our community (social followers, subscribed to our blog, etc) tend to have a much longer customer lifetime value (CLTV) than others

Here’s an example of what you may achieve with Lead Generation:

Direct Advertising
Cost to Acquire a customer: €15
Average Lifetime Value: €167

Lead Generation
Cost per lead: €1.5
Conversion rate from Lead to Customer: 20%
Cost to acquire a customer: €7.50
Average Lifetime Value: €237

Through lead generation you could manage to halve the cost to acquire a customer while also increasing the revenue generated by each customer!

Savvy Business Gals can help you with lead generation so book your FREE strategy session today. You can also find us on Facebook!