Thanks to Google, it is now much easier for small businesses to benefit from implementing AdWords campaigns.
The effectiveness of AdWords is second to none. The advertising platform allows businesses to attract thousands of potential customers if used correctly. Two other Google products, Google Analytics and Google My Business, are fantastic for complementing AdWords.
You may wish to consider using more than just AdWords for added success. Keep reading and we will look more into Google Analytics and Google My Business.
You probably already know that tracking and analyzing advertising campaigns is crucial. If you didn’t know, it’s important that you understand why. If you don’t track and analyze your campaigns, how will you know what ads are working and those that aren’t?
The great thing about Google Analytics is that you can link it up with AdWords. The benefit of this is that it will help to achieve much clearer and more useful feedback. You will know exactly how effective your ads are. For example, you will know exactly which keywords have proven to be the most effective and those that are not.
Google My Business
If you don’t already have a Google My Business account, you should really consider setting up one. It will allow your business to be visible on Google Maps. This then allows you to make use of location extensions in AdWords, enabling you to target your ads more locally. This is an extremely useful tool for local businesses who care more about driving in more local customers.
Other tools and features to consider
As well as Google’s actual products, there are a ton of exceptional features and tools out there all designed to boost your AdWords experience, making it more of a success. These include both free and paid tools.
AdWords Performance Grader – If you find Google Analytics a little complicated, this free performance grader tool could be a great alternative. It focuses upon not only showing you how your ad is performing, but also how it could be improved. It basically takes all of the hard work out of the equation.
2. Ad customizers – By far one of the most useful add-ons you can use with AdWords is ad customizers. These give you an outstanding range of options to alter your ads based upon an extensive range of parameters. They help you create more targeted ads that are ultimately more effective.
These are just a few… but the range of tools and products available that complement AdWords is outstanding.