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We help business owners to dramatically increase their sales and profits.

Savvy Business Gals    

Learn how to design and build a successful digital marketing program for your business that will generate a steady flow of leads and sales and help increase your profits!

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MODULE 1: Digital Marketing Strategy

Before you can begin promoting any business, there are important questions that need to be answered, namely: Who is my customer? What’s the value we bring? And, what’s the best way to reach them?

We’ll start by helping you establish a solid foundation for generating a lot of highly-targeted traffic, tracking the traffic, and having the right tools in place to optimize & scale that traffic.

We will answer those three fundamental questions and define how to define and craft your “Customer Journey” so you can articulate the role your business plays in it.

We will also get clarity on what your marketing goals are, so you can deploy a FOCUSED marketing strategy the right way, the first time.

Here’s some of what you’ll learn in this module:

  • To Brand Or Not To Brand? Why branding used to be an overrated waste of time online but now it’s critical to traffic & conversion.
  • 5 Power Elements that must have professional design for maximum click-rates, opt-ins, sales, and Social Media viral effects. Most marketers are missing this and losing tons of traffic & sales everyday.
  • Setting Goals for your business… your next level of Traffic… Leads… Revenue… and Income. Why you’ll learn to set specific outcomes so we can Reverse Engineer the numbers to produce your step-by-step plan.
  • What you should absolutely never do if you want to attract more highly-targeted visitors to your web site. (It’s critical to avoid this common mistake.)
  • Learn how to completely ’dissect’ your Target Market. This will help you generate maximum traffic, as well as sales, from the most ideal prospects & customers for your business.
  • You’ll figure out their demographics, interests, and more. Where they buy, how they buy, and what they want to buy next.
  • And Much, Much More!

MODULE 2: MARKET DISCOVERY & COMPETITIVE ANALYSIS

IN This module we will cover one of the core lessons you need to know in order to lay the foundations for a successful digital marketing strategy. That is uncovering what keywords your customers are using to search for your business, your products and/or your services. Then we will look at your competition and dig down and do some serious competitive analysis.

KEYWORD RESEARCH: Keywords are absolutely vital for Digital Marketing success. So it is critical to get this correct right from the start. You will learn how to find what people are searching in Google (and on other sites) related to your business and your Target Market.

You’ll discover the secrets for finding the best keywords that can turn into sales for your business, as well as ‘untapped’ keywords that are easy to get top rankings in Google for right away.

By understanding the science behind keywords & search queries online, you’ll know exactly what to build your ads around, create content for, and structure all of your marketing around.

SPYING ON COMPETITORS: Discover the power behind uncovering your competitors’ best converting keywords, winning ads, top Google-ranking techniques, and more!

You’ll learn about several valuable “spy tools” you can use immediately along with other techniques for finding where the profits are being made in your market.

Save significant time and money by learning how to pinpoint how your competitors are generating traffic, leads, and sales.

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MODULE 3: Conversion Funnels & Customer Value Optimisation

Most businesses have some sort of process or “funnel” for generating leads and then taking those leads and converting them into paying customers.

However, there are very few businesses who have a marketing funnel that is truly optimized. One that has the ability to take your leads through a structured “Customer Journey” that maximizes your conversion rates and your immediate average order value while simultaneously reducing overall acquisition costs.

In this module, you will learn how to design a “conversion funnel” that gives businesses just like yours exactly what they want: MORE customers, that are MORE valuable, all while spending LESS to acquire them.

Seriously, you need a SYSTEM for bringing in cash every single day.

You can’t just put up a product , an eBook, a service, or an evergreen course, and hope that sales trickle in. You need to communicate with your new subscribers, EDUCATE them, and pitch them strategically and with various “hardness” (we get into all of these details in this module) throughout the funnel.

Our savvy marketing funnel system works for any industry, and as much as we’re not super into “formulas” that’s exactly what this is!

You can plug your content into the format, and replicate it any time you want.

MODULE 4: Content Marketing Mastery

Content is an absolute essential part of a successful modern day digital marketing strategy. In this module, we will show you how to create and use content that is designed to transform ice cold prospects at the top of the funnel into loyal buyers of even your most expensive products and services at the bottom of your marketing funnel.

We will be showing you how to build & grow your own “Content Factory.” This will ensure you always have an ample supply of relevant content that will add continual value to your prospects and website visitors.

You’ll learn how to set-up a Content Factory, and how to have it pumping out high-quality content that can attract a stampede of new leads & customers for your business. This will ensure your website maximum online visibility, to help you attract, nurture and convert more leads to sales that you have enjoyed up to this point.

I will also be showing you content curation methods that will allow you to generate lots of new leads & customers to your business by using other peoples content!

This method is perfectly acceptable to the search engines (and encouraged!) and something you need to be doing.

This is a powerful way to supplement your own Content Marketing efforts, and have even more content and pages that can be indexed online.

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MODULE 5: Paid Traffic and Customer Acquisition Mastery

Companies today must have scalable traffic campaigns that produce new, qualified customers from scratch if they want consistent growth. In this module, you’ll gain the skills you need to help brands and businesses leverage paid traffic channels such Google Adwords, Facebook Ads, Twitter, YouTube and other online Pay Per Click (PPC) platforms to grow their customer base…without breaking the bank.

While we will cover all of the PPC platforms mentioned above. We will go in-depth on three specific methods. Those Three Models Are Listed Below:

GOOGLE ADWORDS: You are going to learn how to master the world’s largest Pay-Per-Click advertising system. You will learn the very special “Savvy” method of setting up and managing your Adwords account so that you can enjoy lower click costs and higher ad placement from your ad campaigns which means you will enjoy more leads for less money.

FACEBOOK ADS ARCHITECT: Facebook’s have built the most powerful advertising platform in the world and you are going to learn the secret to tapping into it’s vast potential to generate leads for your business. Facebook has become THE #1 place to buy traffic for savvy digital marketers looking to drive large amounts of incredibly targeted new customers for their business.

You’ll discover hows to get the most bang-for-your-buck with traffic that you buy from this amazing platform. How to create the right ads, target the best people, and scale!

TRAFFIC REMARKETING: Have you ever notice that certain ads seem to “follow you” around the Internet as you jump from site to site? This marketing method is known as REMARKETING and they have become one of the most powerful ways to drive traffic to your web site.

Discover how to use the power of ‘remarketing’ to get your marketing in front of visitors that may have visited your site but left! You can use remarketing to get them to come back and turn them into hot leads & new cash-paying customers.

MODULE 6: Email Marketing and List-Building Mastery

Year after year Email marketing consistently delivers the highest ROI of any marketing activity. This is a FACT. But sadly most businesses are either doing it wrong (or ignoring it completely).

In this module you’ll learn one of the most powerful, and profitable, marketing methods in the world today. This isn’t spam! This is permission-based email marketing where your leads & customers want to hear from you.

You’ll also learn how to architect the perfect promotional calendar, and how to use automated email marketing to literally “sell while you sleep.” By the time you finish this module, you’ll be able to effectively monetize any email list, while simultaneously increasing engagement with your subscribers.

As part of this most important module you will be introduced a super savvy E-Mail marketing technique known as Traffic Recycling. You will discover how, with this one technique you can turn a single visitor into 3…4…5…6… or more?

Discover how to leverage site visitors that never buy your products or generate any revenue into traffic-magnets that will generate more traffic that can produce leads & customers. It’s a SUPER POWERFUL concept and one you must start using right away.

This one module alone would make for a valuable course by itself.

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MODULE 7: Social Media Marketing & Community Management

Social Media plays an important role in Digital Marketing today. Thanks to an ever-changing social landscape, consumers have changed the way they find and consume information, and, most importantly, they have changed the way they buy.

This means there is more opportunities than ever. However, as a result of this it can be difficult to know which platform your business should be investing it’s valuable time and resources in and which ones you should avoid.

During this module you will learn exactly what accounts your business absolutely needs, and how to leverage them to generate a large amount of fans, followers, and a targeted audience.

You will learn to employ sound social media marketing practices that work TODAY, and will continue to work TOMORROW.

This module is designed to harness the power of social media for you and your business. We will cover everything from Twitter and Facebook to blogging, social media automation, G+ and content marketing. Making sure you understand what channels are right for your business.

MODULE 8: Google Search Engine Optimisation (SEO) Dynamics

In this modules you will learn super savvy Search Engine Optimization (SEO) strategies that will deliver those #1 Google rankings that drive so much targeted traffic!

Learn the proven ‘formula’ that ranks web pages in Google’s index and how to use it to get maximum online exposure for your web pages & content.

Discover the exact techniques the SEO pro’s are to using for both “on-page” and “off-page” ranking factors that are in-line with Googles search algorithm that drives rankings!

Google’s ranking formula changes often so you’ll need to learn how to stay up-to-date to keep all that traffic flowing.

There are around 200 factors that Google takes into account when deciding who comes first and who comes last in the search engine listing, in response to a search enquiry.  You just need to make sure that you have more boxes ticked than your competitors.

In essence this module teaches you how to think like a search engine.  I will show you what Google likes and just as important, what Google does not like.

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Google Analytics

MODULE 9: Marketing Analytics and Data Science

Are your decisions driven by data or hunches? Logic…or fear? In the foundation module you will have been introduced to tools like Google Analytics (GA).

In this module, we will get more in-depth and you will learn how to setup a basic analytics plan, and determine the key metrics that your business needs to track on a daily, weekly and monthly basis.

You’ll also learn how to setup simple dashboards that alert your brand to potential problems and opportunities BEFORE it’s too late.

We’ll cover everything from how to setup your account to maximize your results, to what are the most important reports to pay attention to, and a number of advanced tactics as well.

Traffic reports are required reading for any business looking to generate leads or make sales online. A good analytics program can quickly tell you what’s working and what’s not in your Web marketing campaign.

This module will help to build your knowledge and strategies for Google Analytics. If you want to master GA the way professionals use it you will absolutely love this module.

MODULE 10: Testing and Conversion Optimization

Unless you are testing and measuring your results you will never be able to reach your full marketing effectiveness and are probably leaving a lot of money on the table as a result of a leaky marketing funnel.

In this module, you’ll learn a repeatable process that increases your conversion rate from the traffic you already have by leveraging assets you’ve already created.

Conversion rate optimization (CRO) is one of the most profitable marketing strategies for businesses. But it can also be unnecessarily complicated and intimidating.

Now, marketers, small business owners, and designers can learn the best way to approach CRO. This module will reveal proven methods, frameworks, and tips for maximizing your website goals.

Learn how to use data, surveys, and testing to better understand your target audience and your current customers.

Finally, learn how to analyze the test results to draw actionable insights that have immediate impact on the bottom line. This is a great module for anyone who wants to bolster lead generation, boost online sales, and improve an existing website.

In short, you will be able to squeeze more results from the same efforts, making your business more profitable!

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EXPANSION & SCALABILITY

MODULE 11: EXPANSION & SCALABILITY

By this point in the program you’ve learned some of the savviest ways to drive a flood of ongoing, highly-targeted traffic to any web site. But we are not done yet!

It’s time to learn some mastery level ‘expansion’ strategies that will let your business to smoothly scale up and allow you to take  your traffic to an even higher level.

We are going to take some time to show you how to leverage systems and processes in order to make your business a raving success and ensure your marketing is an efficient lead generation machine.
The concepts we will be demonstrating in this module are ones that most online marketers don’t even know about!

MODULE 12: The Master Plan

In this final module, we’ll bring IT ALL TOGETHER. Over the course of the previous 11 modules you will have learned the core digital marketing methods, techniques and strategies that make up a successful campaign that will drive more leads and sales than you have experienced to date.

So to finish off you’ll learn an Overall Master Plan that you should execute, as well as how to manage the day-to-day of (hopefully) your new server-busting high-traffic web site!

We’ll go over methods you need to be using for Profit Optimization, Traffic Growth, and more.

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SHOULD YOU TAKE THIS COURSE?

It depends…

  • If you are a digital marketing professional looking to get an edge in an increasingly crowded marketplace…then yes.
  • If you are a traditional marketing professional looking to get up-to-speed on the newest trends in the field…then yes.
  • If you are a startup founder looking for strategies to acquire customers and clients without being forced to raise money from outside investors…then yes.
  • If you are an agency owner looking to expand your service offerings…then yes.
  • If you are a student hoping to land a great job in a fun, in-demand, high-paying field…then yes. (We’ll give you the skills and certifications you need to not only talk the talk in the interview, but to truly walk the walk when you get that perfect gig. )
  • If you are a crazy-busy business owner who barely has time to check the mail and sign the checks…then NO! (But you should have someone on your team go through it, because you, more than anyone else, needs this information…)