Google AdWords can boost your ROI, if you know what you are doing.

Google owns 74% of the search engine market, so focusing your PPC strategy there can help you reach as many people as possible.

However, Google Adwords can be confusing. You may not have the resources to give to figure out the AdWords platform. In this blog post, there are quick and easy AdWord tips which can help you.

1. Know Your Keywords 

Keywords are quite literally the key to talking Google ads. Knowing the keywords that your audience is using to search for things within your industry is very important. Without doing your own research, Google might just be guessing this for you.

AdWords has its own keyword planner that can help you identify the keywords that don’t fit. Knowing what keywords do work is very important too. By putting yourself in the shoes of the audience that you’re trying to reach can help. Focus on keywords that are high volume, low competition and priced to fit in your budget.

2. Create Solid Landing Pages 

Focus on both where your audience ends up and how they got there when they click on your Google Ads. To do this, you need to optimize your landing pages so that they provide the value and information that the searchers who clicked, were anticipating and lead visitors into action.

Good landing pages are clear, concise and align with the ad they are linked to. Be descriptive and compelling to show the benefits and show the visitors what they are looking for. You can use gated content since the searchers have already shown interest and may be highly likely to share contact information in exchange for valuable information.

3. Make Use of Geotargeting 

Google AdWords really shines with local search. When people find local information in their search results, they are more likely to visit the store in person. This is a major advantage for small businesses with local presence. However, for this to work you need to maximise your use of geotargeting if you want the local PPC wins to work.

Geotargeting allows you to be very specific with where your desired audience is coming from. Knowing your target audience is key and our target audience success sheet can help you with this step if you haven’t identified your target audience already. Instead of throwing your information out to a huge sea of searchers, you can make it more specific and use a precise location.

4. Remove Ads That Under-Deliver 

Tracking the performance of PPC ads is very important, especially for small business with more limited budgets. You don’t want to spend money on under-performing keywords.

An easy way to check on how well ads are performing, is to look at the click-through rate. If it’s low, remove the ad and go back to brainstorming.

Google AdWords may be one of the most profitable digital marketing efforts that you make. Following these tips will give you a good starting position in using AdWords and can make all the difference.

Savvy Business Gals has over 10 years experience working with the AdWords platform. Take a look at the services section on our website to learn more or book a complimentary 30 minute discovery call to see if we can assist you in using Google AdWords. Click here to book your call now!