If you think about writing an essay, one common mistake is trying to plan, create and edit your work all at the same time. This same mistake is often made when people try to build their websites. They pick a website platform, create a new page, try to learn a new tech tool, plan the site, build the site, write copy and create visuals all at once. This approach is time consuming and can get frustrating.
It’s easier to have a plan first and then build the website. Here are 4 questions which will save you time when planning your site.
Number 1: Why do you have a website?
Why do you have your website in the first place. When you own a business, it usually has two jobs. These are, to generate leads and to make sales. You might have other reasons for having a site such as sharing your expertise, connecting with people or providing empowerment and inspiration. When it comes to building a website that helps you grow your business these reasons are just supporting reasons. They support your main goals of generating leads and making sales.
If something doesn’t help you generate leads or make sales then it should not go in your website.
Number 2: What do you sell?
If your site exists to help you generate leads and make sales, then the next step is to figure out what you’re selling and generating leads for.
Ask yourself these questions:
Here are a few questions to help you get clear on your offerings:
– What products and services do you sell right now?
– Which category does each offering fall into? Is it a service? Is it a digital product like a course or a pdf, or is it a physical product?
– How much does it cost?
– Are you and your clients happy with this offering?
There are examples out there of what kinds of offerings work the best, one that is really effective is to offer less not more and keep it simple. Too many offerings becomes confusing for your clients and website visitors.
Number 3: Who are your clients?
Now you need to consider your clients. Think about your website, it should attract people who are a great fit to work with you and repel the ones who aren’t.
Consider these questions:
– Who are your current clients?
– How are they finding you?
– Who do you love working with? Why?
– Who do you hate working with? Why?
– Where did your last awesome client come from?
Knowing your ideal client is important to every aspect of your business, your website is no different. Create a site that is good for your clients, not for you!
Grab our Define Your Target Market Success Sheet to help you define your target customers.
Question 4: How do you want people to hire you?
You need to get clear on your sales process.
Knowing how you want your clients to hire you helps you decide what features and functionality you need on your website. By now, you’re hopefully feeling more clear on why you have a site, what you sell, and who you sell it to. The last piece of the puzzle is to get clear on how you’d like people to hire you.
One of the most common ways service-based business owners book clients through their website is through a consult call which works like this:
1. A visitor comes to your website.
2. They book a call.
3. You host the call.
4. You send them a contact and invoice.
5. They pay the invoice and become a new client!
Some business owners may want to use a contact form instead.
1. A visitor comes to your website.
2. They fill out your contact form.
3. You correspond by email and schedule a call to chat about their project.
– Why you have a website
– What you sell through that website
– Who you sell it to
– How you’d like them to buy it from you
These four questions create the foundation for the rest of your site.
Want to take your insights and turn them into action?
Make sure you download the free website strategy workbook below:
Remember, we can help through every stage of the process. Take a look at the website or book a complimentary 30 minute discovery call to see if we can make your website building experience easier. Click here to book your call now!