You know as a business owner one of the most important things you can do for your company is to increase brand recognition. People won’t buy from you if they have no idea who you are or what you offer.
In this piece, we’ll go over four tried-and-true strategies for attracting more of your target customers and spreading the word about your business.
Using social media influencers in your brand-awareness strategy is crucial. There’s no denying the power of influencers in today’s world.
In particular, influencers sway their devoted fans to take some form of action, such as making a purchase, subscribing to a service, or otherwise engaging with a company. No longer do customers follow influencers “simply because.” They do so out of allegiance to a common set of values. That is, both the influencer and the influenced share a common set of values and an enthusiasm for similar activities.
Hence it’s crucial to track down influencers whose own personal brands reflect your own core beliefs and aesthetic. If you don’t, you risk losing the interest of your current followers, providing a poorer service to your customers, and diluting the value of your brand.
So how does influencer marketing manifest itself? It can be found in a number of distinct manifestations. “Paid partnership” posts on Instagram are a type of sponsored post in which an influencer promotes your company in exchange for payment. Unboxing videos are extremely popular on YouTube and involve an influencer “unboxing” your product and demonstrating its features. As well as this, tutorials are popular, whereby an influencer shows their audience how to make use of your product.
Paid ads bring more attention to your goods, which in turn increases the likelihood that people will learn about your company.
You probably know that ad networks utilise algorithms to target your adverts to the right people. This is especially helpful if your company is relatively young and you’re trying to muscle your way into the market.
The use of paid advertising also necessitates a steadfast dedication to precision in your message. If you want people to pay attention to your ad, you need to make it crystal obvious what your brand can do for them. This necessitates knowing who you’re talking to and how to strike an emotional chord with them.
That’s how you build a name for your company: by understanding and satisfying your target market.
One of the most effective ways for a company to reach out to its intended clientele and boost recognition, familiarity, and favorability with its brand is through a well-executed public relations campaign. You see, the point of PR campaigns is to gain favourable attention in the media.
Also, becoming recognised by reputable media outlets is a great way to build trust with your target demographic and spread the word about your company. This earned media, especially when it comes from a reliable source liked and trusted by the target audience, can outperform any form of bought promotion.
So how can you craft a PR story that resonates with your audience and is picked up by relevant media and opinion leaders? It all boils down to the concept of REV, as do many other pieces of notable information.
Relevant: your story needs to have some sort of connection to the listener or reader.
Engaging: to keep the attention of your readers, your story must be compelling.
keep the attention of your readers, your story must be compelling.
Valuable: consider whether your story adds anything of value to the lives of your readers or challenges their preconceptions.
When it comes to spreading the word about your company, social media is a must. Nevertheless, you can’t just update your status whenever you like and expect others to read it. First and foremost, consistently publishing useful material is crucial for expanding your audience and keeping hold of your current followers.
Yet, responsibility does not end with posting. Furthermore, you should interact with your target market through the use of comments, messages, quizzes, freebies, and competitions. By implementing these strategies, you can foster a healthy community that will do wonders for the credibility of your business, the trust of your target audience, and the loyalty of your customers.
Conclusion: Communication on social media should always be two-way. It’s not enough to simply shout your company’s name into the void; you must also take the time to hear what your customers have to say.
For more assistance with increasing your business’s brand awareness, get in touch to see how we can help. Book a complementary 30-minute discovery call and find out how we might be able to help. Click here to book your call now!