If you have been wondering about Google AdWords and are curious to know more then you have come to the right place. In simple terms, it is a paid advertising platform. You may have come across the term PPC which is an abbreviation of pay-per-click and is the same concept.
The way it works is actually quite simple. Lets say, for example, you run a hardware store.
If you think you will be wasting money using Google AdWords, think again! Each part of your marketing campaign is measurable, from the number of clicks to conversion rates. If your return on investment (ROI) has not been improving, you can analyse data such as the number of impressions the ad is receiving.
If you really want to improve over time, perhaps consider forming a dedicated team that focus on regularly optimizing your AdWords campaigns.
One of Google AdWords’ primary benefits is that it’s extremely cost-effective. You only pay when someone clicks on your ad (i.e. you pay per click) and you determine exactly how much you want to spend. You can set your budget to €5 per day to €5000 per day; the options are limitless. More importantly, if you’re working with skilled professionals, your campaign performance will be optimized in a way where your cost per click will gradually decline over time. This means, you’ll be able to see an increase in traffic without increasing your costs!
As an online advertiser, sophisticated targeting tools are essential to maximizing ROI with search marketing. Google AdWords’ targeting capabilities are quite sophisticated and provide advertisers various channels in which to fine-tune their campaign, including:
Google remarketing, also known as retargeting, has been chastised in the media for the excessive frequency and poor targeting of the ads. However, if the audience is grown and cultivated correctly, there is a huge advantage for advertisers to recapture their audience’s attention elsewhere. Retargeting involves showing paid ads to users based on their past web activity on your site. Remarketing allows advertisers to follow users and show ads to them across Google’s large network of partner sites on the Google Display Network. The best way to ensure these ads are targeted correctly is to build a remarketing list on Google AdWords.
For example, you can create a retargeting list for visitors to your most popular product category and the remarketing tag tells AdWords to save visitors to your “Popular Category” list. You can then build an AdWords campaign with a specific message to show only to people in the “Popular Catgory” list.
You can also find us on Facebook!