With so many options available when it comes to gaining visibility for your business online, it can be confusing which one will be the best for your business. Deciding how, where and when to advertise your business online can be a daunting task. With Google AdWords offering prominent, effective and profitable search ad campaigns, many businesses neglect to consider the value of other advertising channels.

In my experience one of the most overlooked platforms right now is Facebook advertising. When first launched it was a difficult and frustrating platform with limited effectiveness. However, Facebook has been working incredibly hard to expand the platform and have been adding more and more functionality. This hard work has paid off in an advertising platform that makes it easy for businesses large and small to reach there perfect audience with the perfect message.

In this post I want to give you five good reasons why the vast majority of businesses will be able to harness the power of Facebook advertising. Meaning they can reliably use it to generate a steady stream of new leads for there business. But not just any type of leads, leads from your ideal target market.

So lets get into it…

1. Facebook Advertising is Highly Effective

Studies have shown that 96% of social media marketers consider Facebook the most effective social media advertising platform.Social media advertising has grown into a highly popular marketing channel as it’s one of the most effective paid advertising channels. It helps with getting new leads and turning them into paying customers.

It’s not too late to jump on the Facebook advertising wagon. There’s a continuous growth both in terms of new Facebook users and advertising opportunities.

In 2017, analysts predicted a 26.3% global increase in spending for social media ads.

As reported by TechCrunch, Facebook’s daily active users’ number rose 18% to 1.23 billion people in 2016.

2. Simple Set-Up Process and Fast Results

You don’t need to be a Fortune500 company or acquire funding to advertise on Facebook. In fact, a couple hundred euros can get you pretty far.The best thing about Facebook ads is that you can get started without a large effort. You can see the first results when spending as little as €10. In fact, you can even drive people to your landing page at the cost of €0.10 – €0.30 per click, depending on the ad placement.

It could be said that that’s why 65 million businesses are using Facebook Pages, and there are over 5 million business profiles on Instagram.

When compared to Google AdWords, managing Facebook ads is a significantly easier process. Moreover, you don’t need to spend as much time learning about Facebook ads before you’re able to set up your first campaign.

3. You Can Reach Your Perfect Audience

As of January 2017, more than one billion people see an advert through the Audience Network every month.Add to the equation the people viewing their Facebook newsfeeds and Instagram accounts, and you’ll grasp the extent of target audiences available via Facebook advertising.

Out of Facebook’s 1.6 billion monthly users, the average person spends 50 minutes daily on Facebook, Instagram, and Messenger. That’s more than on any other social media network. With Facebook ads, you’ll have the opportunity to reach every single one of them.

Facebook target audiences are highly customizable, making it possible to target people based on their interest, demographics, location, actions on your website, engagement in your app, and much more.

This makes Facebook the best advertising network to create granular target audiences with a high ROI.

4. Facebook Ad Campaigns Are Highly Customizable

With Facebook constantly adding new ad placements, including video ads and instant article ads, there are countless opportunities for creating good-looking ad formats.

In addition to your Facebook ad design and copy, you can also customize every element of your Facebook ad campaign, including:

• Campaign objective
• Target audience
• Bidding
• Delivery optimization

These options make Facebook the most customizable advertising network, allowing you to create the exact ad campaigns you have in mind.

5. Facebook Is Adding New Features Every Month

In 2017 alone, Facebook has added many new features such as Messenger Day, Instagram Stories, Live Video updates, and improved ad reporting.Along with all these Facebook updates, advertisers have an increasing number of tools and tactics to reach their target audience.

Video ads are so easy to set up. Anyone can do it!

Facebook is making six monthly product updates on average, which means that there will be more than 70 new and improved features every year. No other advertising network can keep up with this!The faster you learn to advertise on Facebook, the sooner you’ll unlock the full potential of social media advertising.

The best way to start learning about Facebook ads as a beginner is to set up your Facebook Business Manager account and create your first ad campaign.

At Savvy Business Gals, we know how to put the right kinds of advertising in the right places on Facebook and create great results for your company. Check out our website or book a FREE strategy session. You can also find us on Facebook!