Facebook is a fantastic way to generate leads consistently. There are 2.89 billion active monthly users on Facebook, this can guarantee potential customers.
Here are 5 ways to generate leads using Facebook:
Most businesses already have an approach to generating leads on their website. They might offer:
But, almost every business owner will want more people to take them up on these offers. Facebook Conversion campaigns can help with this.
When you create an ad campaign on Facebook, you’re presented with several campaign objectives. If your goal is to have people take an action on your site (such as sign up for a consultation, demo, or discount), you need to select the conversion campaign to have the best chance at success.
Facebook conversion ads can help:
One of the biggest mistakes we see business owners making is blindly boosting posts, rather than using conversion ads. Boosting posts are great for garnering engagement (likes, comments, and shares) but rarely are they ever optimal for getting people to take action
However, you can’t effectively track conversions unless you’ve installed the Facebook pixel.
Once you’ve installed the pixel, you can define which user action defines your conversion. You can get very specific here.
Another way to generate leads on Facebook is using Facebook Lead ads.
These are different from conversion ads – you keep the user on Facebook with a Lead ad (as opposed to sending them to your website or a separate landing page).
When someone clicks on your Lead ad, a Facebook form appears, it’s here that you collect their details. You might want to collect email sign-ups, offer deals or promotions, or collect inquiries from new customers.
The Lead ad form is usually auto-populated with the lead’s details – name, number, email, address, etc., making it quick and easy for users to sign up for your offer. Because let’s face it, Facebook knows everything about us!
When you create your ad, define the information you’re looking for. Be specific, but be cautious of over-harvesting! People lose faith in your credibility if you ask for their inside leg measurement (unless you sell trousers, of course!).
However, we’ve found that Lead ads generate more leads at a lower cost than conversion ads. But, the quality of those leads tends to drop dramatically.
Therefore, it’s vitally important you keep track of your sales figures. Leads generated from Facebook Lead ads won’t automatically get pushed through to your small business CRM or email marketing provider. You’ll need to create your own automation for that.
One of the biggest challenges for all Facebook marketers is finding the right target audience. Facebook gives you a vast array of demographic options when setting up an ad, and this makes it super-challenging to dial it down to the right people.
One way to solve this problem is to create retargeting ads.
Retargeting ads are served to people who have already interacted with your brand in some way. That might be:
We highly recommend that all businesses set up retargeting ads to boost their lead generation efforts.
To create a retargeting ad, you first need to define your Facebook Custom Audience. And use that Custom Audience in your ad campaign.
Additionally, use one of your existing Custom Audiences to develop a Lookalike Audience (strangers with similar profiles to your custom audience) to broaden your reach with people likely to convert.
Competitions often get a bit of stick online because they often create low-quality leads. But, running the right type of competition campaign on Facebook can be a great way to generate leads for your business.
Remember, low-quality leads only happen when your campaign lacks a proper marketing strategy.
Consider offering a competition prize that’ specific and relevant to your business.
Offer something of genuine value that relates to your business. It could be a free trial or your entry-level product. Everyone who enters your competition wants that prize – each of those entrants is a higher-quality lead because, by entering, they’ve also expressed their interest in your product/service.
When you post to your own Facebook page, your reach is limited to those who like your page (and their friends if they share). On the other hand, Facebook groups offer an incredible way to tap into an audience of your perfect customers.
Because let’s face it, Facebook’s organic reach through most pages is generally disappointing.
However, joining associated Facebook groups populated by your perfect customer is a great way to get your brand noticed.
To get real results, you need to add value.
Share thoughtful, insightful, and valuable content that will resonate with the people inside the group. For example, a supplement company could share white papers and details about interesting new research. Or share relevant (non-salesy) blog posts.
Facebook is an incredible opportunity to generate leads. If you need more help with using Facebook to generate leads and make sales get in touch with Savvy Business Gals. We offer a 6 week training program for beginner Facebook advertisers, as well as one to one coaching programs . Alternatively, you can book a Free 30 Minute Discovery Call to discuss how we can help.