1. Use a Business Page 

One common mistake made by business owners on Facebook is to use their personal profiles for company purposes. Although this may seem small and insignificant, it could end up having major effects on your company.

To start, it’s against Facebook’s rules. Second, it makes it harder for potential customers to locate and contact you. Besides that, it sends the message that you are not a serious businessperson and value appearances over results.

Stop promoting your business on Facebook through your personal profile. If you want to promote your company, make a separate page. It won’t take you long, and it will do wonders for your company’s reputation.

2. Create High-Quality, Engaging Content Instead of Being Generic

Creating engaging, useful, and timely content is essential for the success of your Facebook marketing campaigns.

Consider what information would be most useful to your target audience. The next step is to produce material that reflects this understanding.

Struggling to come up with material for your Facebook page? Here are some suggestions:

Publish articles or blog posts that relate to your business sector. Doing so will elevate your reputation and establish you as an authority in your field.

Share helpful hints and suggestions that customers can use with your product. If you’re an email marketer, you might advise your readers to use certain “power words” in their subject lines to increase the number of clicks and opens they receive.

Snapshots and film are great examples. Facebook users are huge fans of eye-catching images. Put up images and videos that demonstrate how your goods or services can be used.

There is no limit to the variety of content that can be shared on a Facebook page, so let your imagination run wild.

3. Be Creative With Your Content

Being original and engaging with your content is a great way to set yourself apart from the crowd on Facebook. Here are just a few examples of the countless possibilities:

Run a competition. Holding a contest is an excellent strategy to increase interaction with your page. A freebie giveaway is one possible method. You should just make it simple for people to enter your contest and publicise it extensively.

Material that takes place off-screen. Provide an exclusive look at your company’s inner workings for your Facebook followers. Photos and videos of the office, the manufacturing process, and the team at work are all fair game.

Produce a series. People are more likely to return to a brand and its subsequent instalments if they enjoy the first in a series. In a weekly Q&A series, for instance, you could address concerns raised by your audience.

As another option, you could feature a new product or service from your company each month in a monthly product spotlight series.

4. Create Value

Value-added content creation for Facebook should be your primary focus. Differentiate yourself from the competition by consistently producing content that readers find valuable (either in terms of entertainment or information).

A certain amount of “filler” content is acceptable, but people are more interested in content that provides real value (especially on social media, where there is always more to read).

Think about the following before you share anything:

Is this something my readers would find engaging, instructive, or useful?

If it doesn’t fit any of those descriptions, you might want to think twice before sharing it.

The best way to make sure your content is interesting, informative, or helpful (aka “valuable”) is to aim for a specific subset of the population. By focusing on a niche audience, you can produce material that will actually be of use to them.

This will boost the likelihood that they will share it with their friends and followers, which will in turn benefit your brand’s exposure.

5. Don’t Be Afraid to Advertise

Putting up ads on Facebook can help you get your product or service in front of more people. Facebook ads can be tailored to an audience based on their demographics, interests, and even physical location.

Here are a few things to keep in mind when making your advertisements:

The ads you run must be timely. Nobody likes it when ads are obviously designed to get people to click on them, so avoid doing that.

You don’t want to come off as too pushy. While you want people to take action after seeing your Facebook ads, you don’t want to come off as pushy or people will simply ignore your posts. Advertisements should instead focus on being useful and informative while also appearing to “blend in” with their surroundings.

You should constantly be putting out new versions of your ad to see which ones perform best (e.g., different headlines, images, CTAs, etc.). In order to maximise your returns, it is important to first identify the factors that contribute to success.

Use the Meta Pixel, too (formerly known as the Facebook Pixel). It’s a snippet of code that can be added to your site in order to monitor conversions, remarket to previous site visitors, and build “lookalike” audiences, among other things. Without it, your advertising budget will be wasted.

6. Use Facebook Insights

Using Facebook Insights, you can gain valuable information about how well your page is doing. You can track the number of people reached, learn which of your posts are most popular, and much more with this tool.

Simply navigate to your page, and then select the “Insights” menu item to view this information. All sorts of information about your page’s traffic and success will be displayed for your perusal.

Particularly potent is the “Posts” menu item. Each post’s statistics, including its reach, engagement, and shares, are all viewable. Using this information, you can identify the types of content that have previously attracted your target audience.

In a nutshell, Facebook Insights is an excellent, built-in, free tool for planning your Facebook content strategy. You should start using it right away if you aren’t already!

7. Go Live

Using Facebook Live, you can build a stronger, more genuine connection with your viewers. You can use it to host interviews, Q&A sessions, and more to give your audience an inside look at your company.

It’s a fantastic strategy for getting more people involved with your Facebook content. The more people can see that you’re “live,” the more likely they are to interact with you.

It’s true that Facebook Live can be intimidating for those who aren’t used to being broadcasted on camera. This is why you should remember:

• Keep it brief and to the point. People’s attention spans are short, so make sure your videos don’t go on for more than 15 minutes at a time.
• In other words, plan ahead. Plan out what you want to say before going on air. In this way, you can rest assured that your video will be concise and to the point. The act of preparation itself has the effect of reducing anxiety.
• Fight for the attention of your audience. Be there for the people who are watching your video and respond to their comments and questions. Making an emotional connection with your listeners is essential.Get comfortable with the camera by recording your practise sessions. Simply sign up for a free Zoom account, navigate to your own private meeting space, and initiate a new meeting to begin communicating. You’ll feel more at ease in front of the camera the more time you spend talking on video.

Facebook can be a huge asset to your business so it’s important to make the most of this platform for marketing. For more assistance in training in optimising Facebook for your business visit our services page or book in for a free 30 minute discovery call to see how we can help further.Click here to book your call today!