It’s very tempting to cast our nets over all of the waters of the digital realm in hopes to gain more followers, more attraction and more sales. But, it is much better to focus on a couple of areas such as marketing strategies and just a couple of platforms.
We might see the likes of TikTok soaring high and think of following suit. However, instead of trying to whack every mole and fail at successfully hitting any, we should focus on a couple of social media platforms and techniques.
By finding out where our target audience spends most of their time, we can put our efforts into those platforms. It’s also useful to assess how people interact with every platform.
User-generated content is pure gold. There’s no need to search the seven seas or mythical lands when you have followers tagging your products in their posts and offering great stories and videos featuring your brand.
A big mistake many companies make is to simply “like” such content and leave it at that (or ignore it altogether)—what a waste. Apart from the fact that people tagging you in their posts are more likely to be super-fans and deserve more acknowledgment than a mere “like” (you want repeat customers after all), by tagging you in their stories on Instagram, you then have the power to repost their stories in your stories.
This shows other followers the great feedback and appreciation you’re receiving. It also shows that you care about your customer, which is important to consumers when deciding who to buy from. After all, answering comments is one of the best ways to stand out in customer service.
Your social media platforms are not just a space to bellow out enticing facts about your incredible commodities. They’re a bridge between your brand and your customers. They’re a space of connection and kinship.
You wouldn’t go up to someone on the street and shout at them to buy your product and ignore any questions they asked, right?
Your platforms are a space to practice and hone your customer service techniques. Many people choose to ask questions on social media over the “old telephone” method. So it’s vital that you address their concerns and answer their questions as well as possible, even if it’s an activity you set time aside for once a week.
Pictures are nice and all, but sometimes you need to shake things up with something a little more dynamic. The benefits of images are many, including the fact that they’re easy to screenshot and share. However, video content can add an extra layer of fun and interest to your brand. They bring it to life and offer you a chance to further hone your brand story.
You can make all sorts of videos:
Videos are a great way to take your brand to the next level on social media and show off your talents, as well as show off the fact that you have a great vision and “get” your audience.
Spending money on the wrong things, or without a plan, rarely works out well. If you do gain something from it, it’s tricky to measure. It’s good to have SMART objectives for your social media marketing plan, especially when it comes to spending substantial amounts of time or any amount of money on some aspect of it.
SMART stands for:
Keep your marketing budget in order. So anything you want to spend money on should be monitored in order to measure the success of the technique used. More generally, your marketing should follow a carefully curated plan based on previous years’ plans.
In other words, don’t over market yourself. Make sure to include a diversity of post types, not just promotional. Some examples of types of posts to include are:
While everything you post on social media will likely be geared towards driving sales in the long run, it’s important not to appear overly promotional. People want to be enticed, not pushed!
A common rookie error is to be in such a rush to post regularly that you end up blocking up people’s feeds with irrelevant posts. This can end up feeling like spam and quickly result in people hitting the “unfollow” or “unlike” buttons, which is the opposite of what we want.
While it’s important to post regularly so that people get chances to engage with content, you don’t want to shoot yourself in the foot by posting about subjects that aren’t relevant to your brand or spammy.
You can think of your social media presence as an email list, portfolio, and interaction station combined. When you go to your page on, say, Instagram, you’ll want your page to look aesthetically pleasing while also being on-brand.
Finally, and this one links with the point above, you don’t want to forget about who your audience is. If you don’t know who your audience is, it’s time to figure that out. You can get to work to find out the general age groups, geographical locations, interests of your audience and tailor your content towards them.
You want to keep your finger to the pulse, so to speak, of what your audience finds interesting or special about you and play to your strengths.
Get in touch with Savvy Business Gals to see how we can assist you with your social media marketing, by booking a complementary 30 minute discovery call. Click here to book your call now!