If you’re searching for email marketing statistics for 2023 to determine what’s working best, you’ve come to the perfect place.

Trends in automation, personalisation, and interaction are causing a major shift in email marketing. In 2023, email marketers must adapt to remain relevant.

Here is what you must know…

1.The ROI of email marketing makes it the best ROI you will find.

For every euro spent on email marketing, you can anticipate a return of 42 euros. Compare this to the potential return of 2.75 euros for every euro invested in SEO marketing. Or the 8 euros returned for every euro spent on Google Ads.

Money is not the only return on investment to consider. Email marketing has been determined to have a higher conversion rate than social media marketing.

And more than half of the consumers questioned claim that emails affect their purchasing patterns and push them to make more purchases.

2. Segmentation plays a vital role in email marketing.

With segmented emails, click-through rates are as much as 50 percent higher. You are targeting the subscribers who are most interested in what you have to offer.

53% of organisations, however, do not engage in segmentation. This is an opportunity for your business to stand out among the other emails in the inboxes of your subscribers.

Solution for customer relationship management Superoffice discovered that the open rate for segmented email marketing was 39% higher. Additionally, income, deliverability, and leads all increased by 24%. The rise in sales was 18%.

3. Personalisation is one of the top email marketing tactics.

People desire greater customisation and recommendations that correspond to their interests.

72% of marketers agree that customisation contributes to the success of email marketing efforts.

Email customisation is believed by 82% of marketers to increase email open rates. 75% agree that it increases click-through rates. And 52% agree that it increases consumer satisfaction.

The open rate for personalised subject lines is 62% greater than the average.

4. Email automation is your friend.

Automation can not only save you time, but also enhance conversions and sales.

For instance, according to the e-commerce personalisation platform Barilliance, 8.24% of abandoned basket emails resulted in conversions. By delivering an automatic reminder to consumers who did not complete their purchases, you can increase your revenue.

And eight out of ten individuals will open a welcome email. A welcome sequence automation is an excellent method for encouraging subscribers to open your emails.

5. Mobile optimisation is vital.

Avoid overlooking the need of optimising your emails for mobile use.

88% of smartphone users check their email on their mobile devices.

Smartphone users are also less inclined to take action and click links in emails they view on their devices. Mailchimp discovered that a mobile-responsive design can increase clicks by as much as 15%, which should be sufficient motivation to prioritise mobile optimisation.

6. Emojis & other visual content are on the rise.

You may add personality to your emails by using emojis, gifs, and other visual components. And statistics indicate that email customers desire more than basic text in their messages.

GetResponse discovered that emails with images had a greater open and click-through rate than plain text emails.

68% of millennials are OK with brand emails containing emoticons. And topic lines with emojis had a 56% greater open rate than subject lines without emojis.

7. Email deliverability can be tricky.

59% of the billions of email messages exchanged each day are spam. Email firms work diligently to keep users’ inboxes clear of spam. Spam filters make it more difficult for valid emails to reach the inbox of a subscriber.

The average deliverability rate for email is 88.9%. In addition, 11.1% of all emails suffer deliverability problems.

In addition, 69% of receivers will mark your email as spam based just on the subject line.

Even though the average email unsubscribe rate is approximately 0.1%, there are three primary reasons why individuals will opt out of your list:

Too many emails, irrelevant content, and they do not recognise the sender.

8. Your subject lines matter.

Once your email reaches a subscriber’s inbox, they must open it. The average email open rate across all business sectors is 19.7%.

68% of recipients decide whether or not to open an email based on the sender’s details. They will only open the email if the name in the from field is familiar. 47% of recipients will open an email based on the subject line.

For more assistance with email marketing for your business, visit our services page or book in for a free 30-minute discovery call. Click here to book your call!