Facebook tools are important because they can help you in terms of your success on this social network. They can help you save hours of planning, creating and scheduling content, as well as saving you time in reading and responding to messages or comments. Here are some Facebook tools that can help you depending on your business and budget.

1. Agorapulse

Agorapulse is a social media management tool which can help you manage your Facebook account. It has features which will help you to simplify your content strategy such as:

1. Queueing content by categories
2. Uploading and scheduling in bulk
3. Collaborating your team in the shared content calender
4. Recycling well-performing content
5. Planning, collaborating and scheduling content across all platforms

It also offers social listening and monitoring, content recommendations, analytics and reports.

2. Buffer

Buffer is also a good option for social media management.

Plan, schedule and publish content to different social media platforms from one dashboard. You can also tailor your post to each social network.

Buffer consolidates all engagements onto one filterable dashboard. View all your unanswered comments first and address them right away. Create flags for any important questions, comments, or negative sentiments within comment feeds.

Paid plans include a dashboard for tracking, analytics and reporting across platforms. Paid users can also integrate their accounts to Google Analytics.

3. Canva

Canva is an amazing graphic design tool which helps you to create visuals for any occasion.

Canva boasts quite a few design features:

1. Thousands of templates, graphics and fonts
2. PDF, JPG, PNG, animated GIF and MP4 video export formats
3. Photo, video and PDF editing tools
4. Text design tools
5. Library of royalty-free stock images and videos
6. Premium image library (Enterprise users only)

You can also upload and edit your own design templates as well as using Canva’s wide array of resources. Download Canva’s mobile app for design on the go.

4. Facebook Business Suite

Facebook Business Manager is transitioning into Facebook Business Suite. This is a hub for accessing and managing all your different Facebook accounts.

The following native tools are or will be under the Business Suite umbrella:

• Business Suite Insights (formerly Audience Insights): audience demographics and behavior data
• Page Insights: data such as likes, shares, follows, comments, clickthroughs, previews and reach
• Insights: the impact of each organic and paid campaign across all Facebook, Inc. platforms
• Meta Blueprint (formerly Facebook Blueprint): training, courses and certifications for Facebook marketing topics
• Facebook Ads Manager: central cockpit for all your Facebook advertising efforts. Includes:
  • Facebook Test and Learn
  • Split Testing
  • Facebook Pixel
  • Custom Audience
  • Lookalike Audience

5. Hootsuite

Hootsuite is a powerful, well-known social media management tool.

Create, schedule and publish each Facebook post directly from Hootsuite’s interface. Communicate from one inbox that combines all conversations into one thread.

Amplify is Hootsuite’s employee advocacy tool:

1. Collaborate with team members from a shared dashboard
2. Assign tasks
3. Create pre-approval measures for posts
4. View analytics and messaging

Insights is the social listening tool:

1. Analyze real-time conversations to monitor brand sentiment and receive alerts when spikes occur
2. Track competitor performance
3. Find brand advocates
4. Determine the best times for product pitches

6. MobileMonkey

If you use Facebook Messenger for business, look into MobileMonkey.

This automated messaging platform facilitates the following Facebook Messenger marketing tactics:

1. Chat blasting
2. Drip campaigns
3. Messenger ads
4. Mobile landing pages
5. Comment guard

Manage all your communications from one multi-channel inbox. Set up chatbot auto-responses to provide 24/7 support access. Seamlessly transition customers to live support from the same dashboard.

Facebook Lead Generator automatically collects emails and phone numbers for your client list.

7. Post Planner

Post Planner focuses on simplifying the entire content journey. It features cross-channel post creation, scheduling and planning tools:

1. An automated post calendar
2. Bulk uploads capability
3. Automatic recycling of evergreen posts
4. Media Library for all your digital assets
5. Curated content from all over the web
6. Live post previews to see how your content looks on your Facebook page before you publish

8. Sprout Social

Sprout social is a cross-channel social media management solution.

It offers  content planning, creation and publishing tools:

1. Post scheduling
2. Asset library
3. Content suggestions
4. Built-in approval workflows
5. Team collaboration features

Sprout’s Facebook analytics tools track the performance of each paid and organic campaign. Customize reports and export as PDFs or in CSV format.

Manage all your Facebook communications from one unified inbox called Smart Inbox. Respond to all your reviews, comments and messages from one dashboard.

Premium solutions are available as paid add-ons to any plan:

• Social Listening: audience analysis, consumer research, influencer recognition, sentiment research trend identification
• Premium Analytics: performance reports on profile, posts, tags, competitors, teams and paid campaigns
• Employee Advocacy (Bambu by Sprout Social): customizable curated content feed, performance analytics and insights

Facebook can be a huge asset to your business so it’s important to make the most of this platform for marketing. These tools can help assist the use of Facebook. For more assistance in Facebook ads and training in optimising Facebook for your business visit our services page or book in for a free 30 minute discovery call to see how we can help further.Click here to book your call today!