10 Tips To Write Effective Subject Lines For Email Marketing
On 20th May 2022 | 0 Comments

Email marketing is among the most effective marketing strategies in 2022. Studies have proven that emails can get you an astonishing 42% higher ROI than other prevalent marketing channels. Indeed, this channel is impeccable for gaining maximal ROI with a minimal budget. However, this tool can turn into a loss-making marketing technique if not used correctly. Hence, […]

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Why Transparency Matters and How Not To Be Afraid Of It
On 14th May 2022 | 0 Comments

Today’s consumers have a lot of choices when it comes to where and with whom they make a purchase, and overwhelmingly, transparency seems to be a key deciding factor. You don’t have to have been in marketing long to know that being transparent is one of the most effective strategies you can have. In this […]

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Client Retention vs. Customer Acquisition: Which Should You Focus On More?
On 6th May 2022 | 0 Comments

When it comes to yearly revenue, two sources are the big focus: client retention and customer acquisition. But which matters more for your bottom line and the overall success of your company? We all know that it’s important to diversify your marketing efforts, and that includes not just your deliverables but your desired outcomes. But […]

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Is SEO Worth It for Startups and Small Businesses?
On 29th April 2022 | 0 Comments

A good SEO strategy doesn’t only attract your audience. The point is to catch Google’s attention and appear on the first page of the Google search results – which lets your customers find your website easily. However, getting Google’s algorithm to see you isn’t an easy task. A marketing team needs to produce a high […]

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Step-by-Step Guide for Building Nurturing Drip Campaigns that Convert
On 22nd April 2022 | 0 Comments

What Are Email Drip Campaigns? A drip campaign is a series of emails that you can schedule in advance to ‘drip’ into the customer’s inbox at just the right cadence — you can also target them to particular segments to ensure they’re personalized and therefore providing maximum value to your subscribers. For example, let’s say […]

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A Guide to Content Creation
On 15th April 2022 | 0 Comments

Content is a cornerstone of effective marketing. And when you combine your content marketing efforts with the utility of marketing automation, a lot of good things can happen. But, before you go creating content without any real idea of how it matters or where to use it, think about your customers and your ideal audience. […]

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The Ultimate Guide to Content Marketing
On 8th April 2022 | 0 Comments

What’s Content Marketing? Content means information in written, visual or audible format. It could be anything from blogs; guest contributed articles, white papers, press releases, infographics, social posts, podcasts, webinars, or videos. Marketing, on the other hand, is the action of promoting your brand, products, or services. Therefore, content marketing is the act of using content […]

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How to Advertise Your Small Business on Facebook
On 1st April 2022 | 0 Comments

For small businesses, expanding your audience means stability and consistent growth. However, getting traffic and attention to your company’s website can be a challenge. Tapping into platforms where your audience is already engaging, like Facebook, is a great way to find new customers. Social media, review sites, and online publications are always great hubs for […]

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4 Obstacles and Solutions for Better Sales and Marketing Alignment
On 25th March 2022 | 0 Comments

Sales and marketing are traditionally viewed as two separate departments. However, it wasn’t until recently that companies began to understand the benefits of aligning their sales and marketing strategies and making them work together towards the common goal – increased revenue. Still, sales and marketing alignment can be challenging, and you are likely to come […]

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8 Common Social Media Marketing Mistakes to Steer Clear Of
On 18th March 2022 | 0 Comments

1. Spread Ourselves Too Thin It’s very tempting to cast our nets over all of the waters of the digital realm in hopes to gain more followers, more attraction and more sales. But, it is much better to focus on a couple of areas such as marketing strategies and just a couple of platforms. We […]

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