5 Key Stages of Market Research
On 30th September 2022 | 0 Comments

It would be simple if market research wasn’t needed. But the truth is, a business cannot be successful if it doesn’t adequately reach and cater to its ideal customer. And in order to do this, you must take the time to get to know who those customers (or segments of customers) are. This information will […]

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How to Grow Your Small Business and Make it Successful
On 23rd September 2022 | 0 Comments

Whether it is for the flexibility of work hours, to be your own boss, to pursue your passion, or for a better work-life balance, no one starts a small business to see it fail. Every business owner aims to succeed by growing their small businesses into profitable organizations. While aiming for success is excellent, not […]

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7 Kinds of Software Every Small Business Needs
On 16th September 2022 | 0 Comments

As a small business owner, you have your hand in every department. Being the head of sales, customer service, accounting, marketing, etc., can become overwhelming and pull you in a lot of different directions. That’s why having a collection of software tools can be a lifesaver for small business owners and make running your business smooth, […]

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12 Marketing Tips That Will Stand the Test of Time
On 9th September 2022 | 0 Comments

Marketing can often be unnecessarily overcomplicated. The best marketing campaigns are based on simple strategies which have been around forever. Marketing is more than what people think it is. It’s about transformation not manipulation and it is more of a process of developing a mindset that people need to say yes to something they want […]

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How to Audit Your Website for Local SEO
On 2nd September 2022 | 0 Comments

For small businesses, ranking in search results is a great way to get in front of an online audience and expand your reach. But that doesn’t mean you should no longer seek out local business for your storefront. Small business owners and local businesses can benefit greatly from appearing in local searches. Optimizing your small […]

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7 Great Productivity Tools Your Business Should Utilise
On 26th August 2022 | 0 Comments

In order to be the master of your domain and the boss of your business, instead of your business mastering you and bossing you there are 7 productivity tools that are recommended. You can often find these tools in an all in one system, or you can mix and match systems depending on what are […]

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The Importance of Having a Clear Brand Message
On 19th August 2022 | 0 Comments

For small businesses, having a clear brand message is one of the basics of small business branding; however, it isn’t always a priority. There are so many other things you need to accomplish to keep your business running smoothing. But, your brand message depicts your brand’s intrinsic value proposition across marketing channels and campaigns. It’s […]

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How to Measure Reach on Social Media
On 12th August 2022 | 0 Comments

When it comes to social media marketing, tracking performance over time is the only way to know when tweaking your strategy is necessary. With more and more people utilizing social media, it’s definitely considered an important marketing channel for reaching and engaging with potential customers. What is Social Media Reach? Social media reach refers to […]

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8 SEO Strategies for Driving Traffic to Your Website
On 5th August 2022 | 0 Comments

SEO may be the single most important marketing strategy for a small business. It brings potential customers to you and it can expand your reach since it allows you to tap into an interested online audience. If you haven’t yet invested in it, you’re not only behind the curve; you’re missing out on tons of […]

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Marketing and Sales Funnels: Understanding the Difference
On 15th July 2022 | 0 Comments

As a business owner or marketer, you spend a lot of time promoting your products and services to get the attention of prospects, generate leads, increase conversions, and ultimately grow your business. Marketing funnels make it easy for you to prioritize and implement your marketing strategy. What is a Marketing Funnel? The marketing funnel comprises […]

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