9 Tips to Help Your Small Business Stand Out In Customer Service
On 11th March 2022 | 0 Comments

Your small business has a responsibility to perform in a way that your customers will be satisfied with. Customer service levels will make or break a business and can really set your business apart from others. What Are the Qualities of a Strong Customer Service Team? Professionalism When dealing with customers, your team will come […]

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4 Emerging Business Trends Small Businesses Need to Pay Attention To
On 5th March 2022 | 0 Comments

Trends come and go but for small businesses it’s crucial to stay up to date with consumer changes. Being aware of emerging trends is the key to success. 2020 brought major changes to our world. Dealing with COVID-19 has been difficult for everyone, and economies globally have been hit hard by the pandemic. Overall Emerging […]

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How Marketing Automation Can Improve Marketing Productivity
On 25th February 2022 | 0 Comments

1. Create Fully Automated Welcome Programs A time-tested way to improve the efficient execution of your email marketing strategy is to set up fully automated workflows. Are you aiming to kick off your loyalty-based rewards program? Set up autoresponder welcome emails that are triggered as soon as a customer signs up to become a member. […]

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Content and Marketing Automation: How Both Strategies Fuel One Another
On 18th February 2022 | 0 Comments

These days, the customer journey involves a lot of self-service. We do our own research, read reviews of products and decide which ones are real vs. paid and make a decision alone. This is a big shift from hand selling, where a human greets a customer and educates them on different options. This post is […]

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A Beginner’s Guide To Customer Journeys
On 11th February 2022 | 0 Comments

Great products usually start with an idea to solve a problem. Products will sell themselves when customers can understand and value their impact. However, you must understand your customer: their behaviours, why they buy and stay loyal to your business. A customer journey aims to describe this and also get insight into a customers thoughts […]

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How to Create Your Small Business Marketing Plan
On 4th February 2022 | 0 Comments

Having a marketing plan helps you stay two steps ahead with your outreach. Although it can be a lot of work to build one from scratch, an effective marketing plan is an important tool. What Is a Marketing Plan? A marketing plan is a document that outlines your paid advertising, social media, email, SEO, or […]

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How to Create a Sales Funnel and Fill it With High-Quality Content
On 29th January 2022 | 0 Comments

Positive relationships with customers is one of the key tools for a successful business.  And one of the most effective ways to make those connections at scale is through content. But there’s more to it than just creating content and hoping your prospects see it and identify with it in some way. You have to tap […]

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The Basics of Running a Small Business
On 21st January 2022 | 0 Comments

Starting a small business can feel overwhelming. There are legal and intellectual property requirements, as well as sales and marketing to think about. These tasks are what shapes your business. For your business to take off and grow, you need to get the hang of the basics of running a small business from the start. […]

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10 Important Web Metrics to Monitor on Your Website
On 15th January 2022 | 0 Comments

Your website is a reflection of your brand. It is also the centre of your operations. Your website’s job is to engage customers and create revenue. As such, its so important that you understand how people relate to it. You can identify weak points in your website by looking at your websites structure and your […]

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How to Find your Target Audience Online
On 8th January 2022 | 0 Comments

We’re starting off the new year with a refreshers blog on target audiences. Understanding and finding your target audience is one of the most important things any business should nail down. Many businesses think they have a good idea of who their ideal customers are, but  shortly after their business gets off the ground, things […]

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