The 6 Types of Marketing Funnels You Need to Know
On 18th November 2022 | 0 Comments

A marketing funnel is a visual representation of your customer’s journey from the moment they come in contact with your brand till they become a paying customer. Other marketers also refer to marketing funnels as purchase, conversion, and lead funnels, among others. We’ve already discussed marketing and sales funnels, the differences, and the various marketing […]

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The Most Common Types of Digital Marketing
On 12th November 2022 | 0 Comments

It’s becoming increasingly common to reach out to customers via digital marketing, and there are a variety of approaches that each have their own set of benefits. This article will explain the various forms of digital marketing. The promotion of a company’s products or services via digital mediums is known as “digital marketing.” Instead of […]

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How Does the Change in Instagram Impact your Small Business
On 4th November 2022 | 0 Comments

After our last blog post, we thought it would be fitting to talk about some recent changes on Instagram and how these may impact your small business. Instagram has been growing rapidly over the past year, and now it seems every business wants to jump on board. Instagram is a great social media marketing tool […]

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The Small Business Guide to Advertising on Instagram
On 29th October 2022 | 0 Comments

When it comes to generating traffic for purchases and engagement, Instagram takes the cake. It features some of the best advertising and the most effective influencers. It’s a beautiful platform that plays to our sense of sight and gives small businesses a competitive advantage. But you already know this if you use Instagram. You might […]

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7 Facebook Marketing Tips to Boost your Brand
On 20th October 2022 | 0 Comments

1. Use a Business Page  One common mistake made by business owners on Facebook is to use their personal profiles for company purposes. Although this may seem small and insignificant, it could end up having major effects on your company. To start, it’s against Facebook’s rules. Second, it makes it harder for potential customers to […]

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How SEO Plays a Part in Each of your Marketing Channels
On 14th October 2022 | 0 Comments

There are a number of different marketing channels that can help you rank on Google and SEO plays a role in each of these mediums. Content Marketing Content marketing is when a company creates and distributes content that is both valuable and relevant to its audience on a consistent schedule. A sound content marketing strategy […]

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4 Ways to Re-Engage Dormant Clients
On 7th October 2022 | 0 Comments

There are lots of resources available to help you attract and convert new customers, but what about the ones you’ve already landed? Existing clientele is one of the most valuable assets your business can have. But what happens when those customers stop calling? If you can find a way to re-engage these long-lost patrons, not […]

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5 Key Stages of Market Research
On 30th September 2022 | 0 Comments

It would be simple if market research wasn’t needed. But the truth is, a business cannot be successful if it doesn’t adequately reach and cater to its ideal customer. And in order to do this, you must take the time to get to know who those customers (or segments of customers) are. This information will […]

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How to Grow Your Small Business and Make it Successful
On 23rd September 2022 | 0 Comments

Whether it is for the flexibility of work hours, to be your own boss, to pursue your passion, or for a better work-life balance, no one starts a small business to see it fail. Every business owner aims to succeed by growing their small businesses into profitable organizations. While aiming for success is excellent, not […]

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7 Kinds of Software Every Small Business Needs
On 16th September 2022 | 0 Comments

As a small business owner, you have your hand in every department. Being the head of sales, customer service, accounting, marketing, etc., can become overwhelming and pull you in a lot of different directions. That’s why having a collection of software tools can be a lifesaver for small business owners and make running your business smooth, […]

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