4 Signs Your Marketing Is Not Connecting With Your Audience
On 19th March 2021 | 35 Comments

Your marketing can be innovative. It can be tirelessly creative. It can even provide massive value. But if your marketing content isn’t connecting with your audience, all of this effort is wasted. What Does It Mean To Connect With Your Clients? There are two sides of the “connection” coin in digital marketing: the first is […]

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marketing on linkedin
5 Solid Ways To Use Linkedin To Generate B2B Leads
On 5th March 2021 | 35 Comments

While we often talk about Google Adwords and Facebook Ads around here. And we love both of those platforms for generating a consistent source of qualified leads. If you are a B2B business then Linkedin is another great place for lead generation. In the digital marketing world, there is a saying that…Facebook is for friends; […]

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paid advertising online
4 Reasons Your Business Should Be Using Paid Advertising Traffic
On 27th February 2021 | 35 Comments

Very often businesses will dismiss paid advertising as something they should focus on way, way, way down the line. Instead they invest in things like search engine optimisation (SEO), posting status updates on social media, or networking. Paid traffic can be passed over in the name of saving time or saving money. However, by putting […]

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A Simple Introduction To Customer Personas
On 26th February 2021 | 0 Comments

Imagine you’ve been asked to speak at an event to a group of 500 people. How do you engage each person in the room? If you ask a public speaking expert, they’ll likely tell you to imagine you are having a conversation with a single person. Then, they’d suggest you make eye contact with just […]

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How to Set Up a Facebook Pixel And Get The Most From Your FB Ads
On 20th February 2021 | 35 Comments

If you really want to unleash the full power of the Facebook advertising platform then you need to install the Facebook pixel. By installing the pixel you will be able to tap into custom audiences, re-marketing tools and other powerful aspects of the Facebook Advertising platform. This will inevitably lead to a much greater level […]

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4 Signs Your Business Needs To Be Using Pay Per Click (PPC) Advertising
On 13th February 2021 | 35 Comments

First, a disclaimer: pay-per-click advertising is not a good fit for every small business. Don’t feel pressured to buy in if your ad budget is being well-spent elsewhere. Instead, note that PPC only makes sense for businesses with certain audiences, budgets and the practical experience necessary to thrive in the field. It’s definitely possible—but it […]

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facebook analytics
An Introduction To Facebook Analytics
On 6th February 2021 | 35 Comments

For brands and media publishers alike, Facebook is one of the biggest drivers of traffic and customer engagement. But if you want to succeed, you have to understand how to mine your data and glean the maximum possible value out of your analytics. Thankfully, if there’s one thing Facebook is good at, it’s compiling a […]

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Some Of The Best E-Mail Marketing Tools Of 2019
On 5th July 2019 | 35 Comments

The secret behind truly great email marketing campaigns isn’t just talent alone—though, we’d be remiss to not recognize the importance of quality writers and designers. Unfortunately, all the talent in the world isn’t enough without data, analytics, functionality, and tests.  That’s where email marketing tools come into play. Let’s look at some of the best […]

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Winning PPC Trends In 2019
On 21st June 2019 | 35 Comments

There are many aspects that can make up a successful digital marketing campaign, not least among those winning strategies are paid advertising platforms. Platforms like Google Adwords, Facebook advertising, Twitter or Linkedin advertising are just a few of the bigger platforms out there that make up the Pay Per Click (PPC) world. The PPC industry […]

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6 Key Elements Of A Winning Blog Post
On 10th May 2019 | 35 Comments

Writing. It’s now an art form that anyone with a keyboard can theoretically do. Writing is free, right? Just sit down, turn the spell-checker on and type away. Writing can be easy, sure. But writing isn’t the same as effective content marketing. Content marketing means writing useful, keyword-optimized articles in a way that they don’t […]

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