Marketing can often be unnecessarily overcomplicated. The best marketing campaigns are based on simple strategies which have been around forever. Marketing is more than what people think it is. It’s about transformation not manipulation and it is more of a process of developing a mindset that people need to say yes to something they want […]
Read moreFor small businesses, ranking in search results is a great way to get in front of an online audience and expand your reach. But that doesn’t mean you should no longer seek out local business for your storefront. Small business owners and local businesses can benefit greatly from appearing in local searches. Optimizing your small […]
Read moreIn order to be the master of your domain and the boss of your business, instead of your business mastering you and bossing you there are 7 productivity tools that are recommended. You can often find these tools in an all in one system, or you can mix and match systems depending on what are […]
Read moreFor small businesses, having a clear brand message is one of the basics of small business branding; however, it isn’t always a priority. There are so many other things you need to accomplish to keep your business running smoothing. But, your brand message depicts your brand’s intrinsic value proposition across marketing channels and campaigns. It’s […]
Read moreWhen it comes to social media marketing, tracking performance over time is the only way to know when tweaking your strategy is necessary. With more and more people utilizing social media, it’s definitely considered an important marketing channel for reaching and engaging with potential customers. What is Social Media Reach? Social media reach refers to […]
Read moreSEO may be the single most important marketing strategy for a small business. It brings potential customers to you and it can expand your reach since it allows you to tap into an interested online audience. If you haven’t yet invested in it, you’re not only behind the curve; you’re missing out on tons of […]
Read moreAs a business owner or marketer, you spend a lot of time promoting your products and services to get the attention of prospects, generate leads, increase conversions, and ultimately grow your business. Marketing funnels make it easy for you to prioritize and implement your marketing strategy. What is a Marketing Funnel? The marketing funnel comprises […]
Read moreAlthough LinkedIn is considered the go-to platform for professional networking, there are some other great alternatives out there for you to try. 1. AngelList AngelList is focused on connecting startup companies with investors and job seekers. Because of this, it’s a good place for startups and investors to link up and make deals. Moreover, it’s […]
Read more1. Select a Consistent and Good Username You need to make sure that you select a username that reflects your business and its identity and one that you can use consistently across all social media platforms. It’s important to have the same username across all platforms so that people can find you easier. Be consistent. […]
Read moreFacebook tools are important because they can help you in terms of your success on this social network. They can help you save hours of planning, creating and scheduling content, as well as saving you time in reading and responding to messages or comments. Here are some Facebook tools that can help you depending on […]
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