Step-by-Step Guide for Building Nurturing Drip Campaigns that Convert
On 22nd April 2022 | 0 Comments

What Are Email Drip Campaigns? A drip campaign is a series of emails that you can schedule in advance to ‘drip’ into the customer’s inbox at just the right cadence — you can also target them to particular segments to ensure they’re personalized and therefore providing maximum value to your subscribers. For example, let’s say […]

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A Guide to Content Creation
On 15th April 2022 | 0 Comments

Content is a cornerstone of effective marketing. And when you combine your content marketing efforts with the utility of marketing automation, a lot of good things can happen. But, before you go creating content without any real idea of how it matters or where to use it, think about your customers and your ideal audience. […]

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The Ultimate Guide to Content Marketing
On 8th April 2022 | 0 Comments

What’s Content Marketing? Content means information in written, visual or audible format. It could be anything from blogs; guest contributed articles, white papers, press releases, infographics, social posts, podcasts, webinars, or videos. Marketing, on the other hand, is the action of promoting your brand, products, or services. Therefore, content marketing is the act of using content […]

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How to Advertise Your Small Business on Facebook
On 1st April 2022 | 0 Comments

For small businesses, expanding your audience means stability and consistent growth. However, getting traffic and attention to your company’s website can be a challenge. Tapping into platforms where your audience is already engaging, like Facebook, is a great way to find new customers. Social media, review sites, and online publications are always great hubs for […]

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4 Obstacles and Solutions for Better Sales and Marketing Alignment
On 25th March 2022 | 0 Comments

Sales and marketing are traditionally viewed as two separate departments. However, it wasn’t until recently that companies began to understand the benefits of aligning their sales and marketing strategies and making them work together towards the common goal – increased revenue. Still, sales and marketing alignment can be challenging, and you are likely to come […]

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8 Common Social Media Marketing Mistakes to Steer Clear Of
On 18th March 2022 | 0 Comments

1. Spread Ourselves Too Thin It’s very tempting to cast our nets over all of the waters of the digital realm in hopes to gain more followers, more attraction and more sales. But, it is much better to focus on a couple of areas such as marketing strategies and just a couple of platforms. We […]

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9 Tips to Help Your Small Business Stand Out In Customer Service
On 11th March 2022 | 0 Comments

Your small business has a responsibility to perform in a way that your customers will be satisfied with. Customer service levels will make or break a business and can really set your business apart from others. What Are the Qualities of a Strong Customer Service Team? Professionalism When dealing with customers, your team will come […]

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4 Emerging Business Trends Small Businesses Need to Pay Attention To
On 5th March 2022 | 0 Comments

Trends come and go but for small businesses it’s crucial to stay up to date with consumer changes. Being aware of emerging trends is the key to success. 2020 brought major changes to our world. Dealing with COVID-19 has been difficult for everyone, and economies globally have been hit hard by the pandemic. Overall Emerging […]

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How Marketing Automation Can Improve Marketing Productivity
On 25th February 2022 | 0 Comments

1. Create Fully Automated Welcome Programs A time-tested way to improve the efficient execution of your email marketing strategy is to set up fully automated workflows. Are you aiming to kick off your loyalty-based rewards program? Set up autoresponder welcome emails that are triggered as soon as a customer signs up to become a member. […]

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Content and Marketing Automation: How Both Strategies Fuel One Another
On 18th February 2022 | 0 Comments

These days, the customer journey involves a lot of self-service. We do our own research, read reviews of products and decide which ones are real vs. paid and make a decision alone. This is a big shift from hand selling, where a human greets a customer and educates them on different options. This post is […]

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