Live video lets you connect with your audience on a whole new level, and do so with the push of a button. No fancy video equipment, or hours in the editing room – just you and your audience.
It breaks down barriers and offers a chance to show who you really are and what your brand is all about. So, tap into that power. Whether it’s through Facebook, Instagram, YouTube or any other live streaming network, use live video to humanize your brand and build a strong connection.
Here are a few ideas:
Set up a video conference and host interviews
Answer questions in real-time
Give your audience a behind-the scenes look at your business
Share a live event, conference or local happening
3. Promotional Videos
Value always comes first, but it’s the promotional content that turns a viewer into a lead and then a customer. So, don’t be afraid to share promotional videos once in awhile.
Find a way to promote your product or service through a training video where you teach your audience how to do something. Or create an engaging testimonial video that helps people make their purchasing decision easier.
Simply reach out to your top customers and ask them to share their thoughts. Make it easier for them by providing a list of questions to answer. You’re not putting words in their mouth, only offering an easier way to tell their history with your brand.
The key is to create engaging promotional videos that tell your story while keeping your audience entertained.
At Savvy Business Gals, we know how the right kinds of advertising for building your brand. We can help to create great results for your company. Check out our website or book a FREE strategy session.