Business Management
The Secret Sauce To Getting Clients!
On 5th October 2018 | 35 Comments

Business can be tricky. One of the more challenging areas can be that of marketing. There are so many different strategies and tactics to choose from, it can be difficult to know which one is best for your particular business. Even when we think we have a winning plan we can often second-guess ourselves. We […]

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Are You Testing Your Marketing Strategies?
On 14th September 2018 | 35 Comments

As a business owner, it’s natural to have lots of ideas about getting the word out about your offerings and to want to test out new ways. You’ve tried different marketing techniques, perhaps some of which you liked more, some that worked better, and some you’re convinced will work eventually. The question is, what’s really […]

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A 5 Minute Checklist for Your SEO Website
On 24th August 2018 | 35 Comments

Don’t know where to start when it comes to SEO? Is the thought of SEO putting you off doing it? Take 5 minutes to run through this quick checklist that I have put together after attending a training based around the topic in question.   So, take a look through the following list and check […]

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competitive analysis
9 Simple Ways to Analyse Your Competitors
On 10th August 2018 | 35 Comments

Carrying out a competitive analysis can sometimes be a time-consuming task. Fear not! Your analysis does not have to be a daunting chore. Based on training that I have attended and personal experiences, I can provide you with 9 useful yet simple ways of conducting your competitive analysis. Identify Your Competitors One of the first […]

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lead generation
7 Simple Ways to Lose a Lead
On 9th November 2017 | 35 Comments

Attracting leads isn’t easy. Building an effective sales and marketing funnel will likely cost your small business substantial time and effort early on. You’ll need to work hard to successfully take a prospect through all the stages of your conversion funnel. The last thing you want to do is lose leads over a silly mistake. […]

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Am I Doing Something Wrong?
On 21st September 2017 | 35 Comments

Clients often ask me to help figure out what’s wrong with their marketing. The first question I ask is “how much marketing have you been doing?”, since many failures have more to do with quantity than quality. But assuming you’ve been sufficiently active at promoting yourself, here are some other ways in which your marketing […]

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Marketing along the Path of Least Resistance
On 7th September 2017 | 35 Comments

Do you find sales and marketing to often be a struggle? It doesn’t have to be that way. The most successful professionals make it look easy because they have found a way to market themselves that is effortless. Perhaps you have tried to copy what those successful people were doing, and it didn’t work for […]

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keyword research
5 FREE KEYWORD RESEARCH METHODS
On 17th August 2017 | 35 Comments

I recently attended a market research training and I noticed that a lot of emphasis was placed on keyword research. Keyword research is important for your SEO as it determines what terms and phrases you should be using. If your using the wrong terms and phrases then your website more than likely won’t end up […]

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How To Nurture Leads The Right Way
On 20th July 2017 | 35 Comments

If you want to generate higher-quality leads while dramatically improving the efficiency of your sales funnel, lead nurturing has to be part of your sales process. Forrester Research reports that companies that excel at lead nurturing generate 50% more sales-ready leads at 33% lower cost. While lead nurturing makes complete sense for businesses that want to […]

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What is Lead Generation & Why Does it Work?
On 13th July 2017 | 35 Comments

In marketing, lead generation is the generation of consumer interest or inquiry into products or services of a business. A list of qualified leads is a priceless asset for your company. It’s cheap to build and works great for every kind of business. 2 Reasons Why Lead Generation is So Important: 1. It’s Cost Efficient  […]

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