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4 Signs Your Marketing Is Not Connecting With Your Audience
On 3rd May 2019 | 0 Comments

Your marketing can be innovative. It can be tirelessly creative. It can even provide massive value. But if your marketing content isn’t connecting with your audience, all of this effort is wasted. What Does It Mean To Connect With Your Clients? There are two sides of the “connection” coin in digital marketing: the first is […]

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An Easy Guide to Creating Customer Personas
On 2nd October 2016 | 0 Comments

Customer personas are the foundation of personalized marketing that converts.  Armed with airtight personas, you can address your prospects’ pain-points and tap into the motivation behind their decision to buy. Customer Persona: A fictional person, rooted in research, that represents the needs and interests of your audience. Hint: Learn why personas are an important building […]

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Target Marketing A Critical Key To Small Business Marketing Success
On 9th January 2016 | 0 Comments

Knowing and understanding your target market is a critical component to an efficient and effective marketing campaign when it comes to small business marketing. When crafting a marketing plan it is the very first item that needs to be defined in order to ensure your marketing succeeds and does not end up being an enormous […]

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