Content testing is a type of research which allows marketers to find out whether their content is on point. In other words, content testing is a method which can be used to see if the content being produced in meeting the user’s needs.  What are the benefits of testing your content?  Some benefits of testing […]

Customers expect businesses to understand their every need. That’s why marketers take advantage of personalized marketing to communicate better with individual customers and create unique experiences. Properly implementing it into your marketing efforts will grant outstanding results. You can send the most relevant content at the ideal time per customer (prospect, new, and existing). Also, no […]

Content is a cornerstone of effective marketing. And when you combine your content marketing efforts with the utility of marketing automation, a lot of good things can happen. But, before you go creating content without any real idea of how it matters or where to use it, think about your customers and your ideal audience. […]