Content Marketing
Types of Content That Will Re-Energise Your 2023 Strategy
On 9th June 2023 | 0 Comments

In 2023, most businesses comprehend the immense benefits of investing in content. While the role of content marketing in shaping the success of small brands is increasing, the diversity of content being served to audiences is starting to dwindle. You don’t have to go into much research to realise that almost every single blog topic […]

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How To Use Popups To Get Quality Leads
On 28th April 2023 | 0 Comments

Popups seem like annoying ads that unexpectedly appear when customers visit a page. In truth, when done effectively, they can help you score quality leads and a considerable amount of conversions. Now, how can you use popups to get quality leads? How can you use them to grow your business? Here’s what you need to know. […]

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Understanding and Breaking Down Lead Sources
On 17th March 2023 | 0 Comments

If you want to generate leads, it’s important that you bring in a lot of traffic to your site. To make the most of your website, you need to identify the top traffic sources that provide your business with the leads it needs. In this blog post, we’ll break down the most important lead sources: […]

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5 Ways to Drive More Traffic to Your Website
On 27th January 2023 | 0 Comments

If you have just launched a new website for your budding business, then you are likely, hoping that your website will be a great place to generate a lot of new leads that will sooner or later, depending on the length of your sales cycle, turn into new customers. Generating high quality web traffic that […]

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Let’s Talk About Content Syndication
On 2nd December 2022 | 0 Comments

What is Content Syndication? Content syndication is the process of republishing the same piece of content on a different website, preferably a more popular one. In content syndication, you don’t create new content. Instead, you take existing content and publish it word-for-word on a different website. How Does Content Syndication Strategy Work? Content syndication has […]

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Tips to Scale Knowledge Base Content That Helps Customers
On 11th June 2022 | 0 Comments

A well-conceived knowledge base can act as a useful virtual self-service portal for your customers. You’ll find many takers if you have a comprehensive and strategic knowledge base integrated into your website or chatbot. In this blog, we will understand what it takes to create an impactful knowledge base–complete with tips, strategies, and hacks–that are […]

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What is Content Testing And How to Do It Right?
On 3rd June 2022 | 0 Comments

Content testing is a type of research which allows marketers to find out whether their content is on point. In other words, content testing is a method which can be used to see if the content being produced in meeting the user’s needs.  What are the benefits of testing your content?  Some benefits of testing […]

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Increase Your Conversion Using Personalized Marketing
On 27th May 2022 | 0 Comments

Customers expect businesses to understand their every need. That’s why marketers take advantage of personalized marketing to communicate better with individual customers and create unique experiences. Properly implementing it into your marketing efforts will grant outstanding results. You can send the most relevant content at the ideal time per customer (prospect, new, and existing). Also, no […]

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A Guide to Content Creation
On 15th April 2022 | 0 Comments

Content is a cornerstone of effective marketing. And when you combine your content marketing efforts with the utility of marketing automation, a lot of good things can happen. But, before you go creating content without any real idea of how it matters or where to use it, think about your customers and your ideal audience. […]

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The Ultimate Guide to Content Marketing
On 8th April 2022 | 0 Comments

What’s Content Marketing? Content means information in written, visual or audible format. It could be anything from blogs; guest contributed articles, white papers, press releases, infographics, social posts, podcasts, webinars, or videos. Marketing, on the other hand, is the action of promoting your brand, products, or services. Therefore, content marketing is the act of using content […]

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