There are lots of resources available to help you attract and convert new customers, but what about the ones you’ve already landed? Existing clientele is one of the most valuable assets your business can have. But what happens when those customers stop calling? If you can find a way to re-engage these long-lost patrons, not […]
Read moreA well-conceived knowledge base can act as a useful virtual self-service portal for your customers. You’ll find many takers if you have a comprehensive and strategic knowledge base integrated into your website or chatbot. In this blog, we will understand what it takes to create an impactful knowledge base–complete with tips, strategies, and hacks–that are […]
Read moreYour small business has a responsibility to perform in a way that your customers will be satisfied with. Customer service levels will make or break a business and can really set your business apart from others. What Are the Qualities of a Strong Customer Service Team? Professionalism When dealing with customers, your team will come […]
Read moreGreat products usually start with an idea to solve a problem. Products will sell themselves when customers can understand and value their impact. However, you must understand your customer: their behaviours, why they buy and stay loyal to your business. A customer journey aims to describe this and also get insight into a customers thoughts […]
Read moreIf you think about writing an essay, one common mistake is trying to plan, create and edit your work all at the same time. This same mistake is often made when people try to build their websites. They pick a website platform, create a new page, try to learn a new tech tool, plan the […]
Read moreAttracting leads isn’t easy. Building an effective sales and marketing funnel will likely cost your small business substantial time and effort early on. You’ll need to work hard to successfully take a prospect through all the stages of your conversion funnel. The last thing you want to do is lose leads over a silly mistake. […]
Read moreCustomers are the heartbeat of your business. The truth is, no metric is more important to the success of your business than customer lifetime value (CLV). CLV directly determines the very core of the ultimate purpose of a business–which is maximizing value for your ideal customers. High CLV is a direct result of customer loyalty. […]
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