digital marketing
How to Use Visuals to Increase Your Newsletter Open Rates
On 21st April 2023 | 0 Comments

Email marketing has become one of the most used tools by marketers and, because of this, it is getting harder to engage subscribers and achieve solid email newsletter open rates. The key to standing out from the other newsletters your users are subscribed to is providing value and sharing well-designed content. Images, such as videos, […]

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How to Track Email Traffic Using UTM Tracking
On 13th April 2023 | 0 Comments

When applied strategically, you can use email marketing to generate a significant amount of website traffic. You can target specific pages, blog posts, or landing pages in your email campaigns, creating an influx of eyes on certain promotions, educational material, and product pages. This is obviously beneficial in terms of exposure, but it can also […]

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4 Ways to Increase Brand Awareness for your Business
On 17th February 2023 | 0 Comments

You know as a business owner one of the most important things you can do for your company is to increase brand recognition. People won’t buy from you if they have no idea who you are or what you offer. In this piece, we’ll go over four tried-and-true strategies for attracting more of your target […]

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5 Ways to Drive More Traffic to Your Website
On 27th January 2023 | 0 Comments

If you have just launched a new website for your budding business, then you are likely, hoping that your website will be a great place to generate a lot of new leads that will sooner or later, depending on the length of your sales cycle, turn into new customers. Generating high quality web traffic that […]

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2023 Small Business Trends
On 13th January 2023 | 0 Comments

A lot has changed within the past couple of years, and it’s ultimately affected how businesses operate. If small businesses are going to not only survive but thrive, this coming year, then they need to be one step ahead of what’s to come. There are trends to look out for, and if small business owners prepare […]

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Effective Business Networking Tips
On 9th December 2022 | 0 Comments

Gatherings like industry association meetings, conferences, trade shows and networking events may feel like an awful lot of work when you’re already running a business. And some events may end up being a waste of your time, but face-to-face networking is a necessity if you want to grow. With Covid, face-to-face networking has been difficult. […]

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7 Facebook Marketing Tips to Boost your Brand
On 20th October 2022 | 0 Comments

1. Use a Business Page  One common mistake made by business owners on Facebook is to use their personal profiles for company purposes. Although this may seem small and insignificant, it could end up having major effects on your company. To start, it’s against Facebook’s rules. Second, it makes it harder for potential customers to […]

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9 Tips to Help Your Small Business Stand Out In Customer Service
On 11th March 2022 | 0 Comments

Your small business has a responsibility to perform in a way that your customers will be satisfied with. Customer service levels will make or break a business and can really set your business apart from others. What Are the Qualities of a Strong Customer Service Team? Professionalism When dealing with customers, your team will come […]

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A Beginner’s Guide To Customer Journeys
On 11th February 2022 | 0 Comments

Great products usually start with an idea to solve a problem. Products will sell themselves when customers can understand and value their impact. However, you must understand your customer: their behaviours, why they buy and stay loyal to your business. A customer journey aims to describe this and also get insight into a customers thoughts […]

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6 Marketing Trends to Look Out for in 2022
On 10th December 2021 | 0 Comments

Are you looking ahead and strategizing your marketing plans for 2022? Marketing trends are always changing and COVID19 has put the world into a virtual atmosphere. Businesses and consumers alike have learned that you do not need to attend live marketing events at overcrowded expo centers to connect, hold in-person meetings to close deals and […]

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