email marketing
Secure High Quality Leads with Email Capture Forms
On 21st July 2023 | 0 Comments

Email capture forms are a crucial component of any successful lead-generation marketing strategy. They provide a way to capture the contact information of your audience and build your email list. However, are you struggling to capture high-quality leads through your email sign-up forms? Are potential subscribers ignoring your forms or abandoning them halfway through? If […]

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The Psychology of Email Marketing: Understanding How Human Behaviour Impacts Email Campaigns
On 7th July 2023 | 0 Comments

Email marketing has been a powerful tool for marketers for decades, but what makes some campaigns more successful than others? The answer lies in the psychology behind email marketing and how human behaviour impacts email campaigns. By understanding the psychological principles that influence people’s actions, marketers can create more effective campaigns that resonate with their […]

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The Ethics of Email Marketing: Navigating the Line Between Promotional and Intrusive
On 16th June 2023 | 0 Comments

As email marketers, our primary goal is to create email campaigns that engage our subscribers and drive conversions. But with great power comes great responsibility. We must navigate the line between promotional and intrusive, ensuring that our campaigns respect our subscribers’ time and privacy while still achieving our business objectives. To create ethical email marketing […]

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6 CTAs That Will Get Your Audience to Forward Your Email
On 26th May 2023 | 0 Comments

At its most basic level, email forwarding is a way for businesses to expand their audience reach by getting more eyeballs on their emails. By having people forward your emails, you can gain exposure with greater numbers of potential customers. Also, a forwarded email provides you with more brand exposure, and if people like what […]

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What makes a Successful Email Subject Line with Examples
On 19th May 2023 | 0 Comments

Despite trending social media channels and mobile messengers, email is still one of the top channels for businesses. That’s why every eCommerce business must have a solid email marketing strategy. But what’s one of the most important aspects of email marketing? Crafting the best email subject lines. What Makes a Successful Email Subject Line? Your […]

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How to Track Email Traffic Using UTM Tracking
On 13th April 2023 | 0 Comments

When applied strategically, you can use email marketing to generate a significant amount of website traffic. You can target specific pages, blog posts, or landing pages in your email campaigns, creating an influx of eyes on certain promotions, educational material, and product pages. This is obviously beneficial in terms of exposure, but it can also […]

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Using ChatGPT Prompts to Improve Email Marketing Results
On 31st March 2023 | 0 Comments

Email marketing is a powerful tool for businesses to reach their target audience and promote their products or services. However, crafting effective email campaigns that drive engagement and conversions can be a challenge. This is where ChatGPT can help. Trained by OpenAI, ChatGPT generates human-like text and can be used to create compelling email marketing […]

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Newsletter Template Ideas That Will Help You Increase Conversions
On 24th March 2023 | 0 Comments

Newsletters have become a trendy and cost-effective way for businesses to maintain consistent outreach with their subscribers and alert them of important milestones and rollouts. With an eye-catching design, easy-to-read layout, and a clear purpose, your newsletters can become more engaging for your audiences, leading to higher open rates that turn into conversions. However, the […]

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A Guide to Writing Your First Email Newsletter
On 9th March 2023 | 0 Comments

Email newsletters keep subscribers updated on your latest news, products, and services. But they can be more than just updates; they can offer opportunities for businesses to foster trust with their audiences. If you haven’t yet created an email newsletter, doing so can seem daunting. Luckily, we’ve put together a beginner’s guide to help you […]

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The Art of the Upsell Email
On 24th February 2023 | 0 Comments

Everyone loves to get free cake on their birthday. That elated feeling of getting an unexpected gift is one of the best parts of celebrating. Receiving upsell emails with a special offer is similar to getting a prize on your big day. Except you get a surprise from a brand that you love for being […]

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