As email marketers, our primary goal is to create email campaigns that engage our subscribers and drive conversions. But with great power comes great responsibility. We must navigate the line between promotional and intrusive, ensuring that our campaigns respect our subscribers’ time and privacy while still achieving our business objectives. To create ethical email marketing […]

Despite trending social media channels and mobile messengers, email is still one of the top channels for businesses. That’s why every eCommerce business must have a solid email marketing strategy. But what’s one of the most important aspects of email marketing? Crafting the best email subject lines. What Makes a Successful Email Subject Line? Your […]

Email marketing is a powerful tool for businesses to reach their target audience and promote their products or services. However, crafting effective email campaigns that drive engagement and conversions can be a challenge. This is where ChatGPT can help. Trained by OpenAI, ChatGPT generates human-like text and can be used to create compelling email marketing […]