Very often businesses will dismiss paid advertising as something they should focus on way, way, way down the line. Instead they invest in things like search engine optimisation (SEO), posting status updates on social media, or networking. Paid traffic can be passed over in the name of saving time or saving money. However, by putting […]
Read moreIf you really want to unleash the full power of the Facebook advertising platform then you need to install the Facebook pixel. By installing the pixel you will be able to tap into custom audiences, re-marketing tools and other powerful aspects of the Facebook Advertising platform. This will inevitably lead to a much greater level […]
Read moreIf you are looking to drive traffic to your website, then look no further than Facebook Advertising. Facebook ads can be used to increase the amount of users that are sent to dedicated landing pages. It’s great if the users end up on the landing page as they may end up purchasing products or signing […]
Read moreFacebook advertising has changed in recent years. A simple like, share or comment is no longer enough to maintain an active business page. It is now much harder to capture the audience’s attention. It is all about creativity now. Keep reading to discover how to make your content more creative and shareable so that you can […]
Read moreDid you know that over 100 million hours of video are being consumed on Facebook on a daily basis. Therefore, if you are not using video ads in your Facebook campaigns, huge opportunities are being missed. Why you should use Facebook video ads in your marketing strategy: 1. There are 1.6 million users on […]
Read moreWith so many options available when it comes to gaining visibility for your business online, it can be confusing which one will be the best for your business. Deciding how, where and when to advertise your business online can be a daunting task. With Google AdWords offering prominent, effective and profitable search ad campaigns, many […]
Read moreOne of the hardest aspects of online marketing is creating social media content that your fans are interested in and connect with. It needs to be a number of things; Engaging Interesting Relevant Easy to consume Make an impact on your business today by choosing the right content for your social media strategy. Create These […]
Read moreFor self-employed professionals, trying to use social media marketing without regularly producing good, original content is a waste of time and money. You’ll find plenty of social media “experts” trying to convince you that anyone can use social media to get clients, regardless of whether you have content of your own to share. But that’s […]
Read moreLong past the allure of “reach” numbers in the hundreds of thousands, marketers and agencies are increasingly focusing on what matters most: engagement. And there’s no better marker of engagement than shares. Even just liking something—or clicking favorite, heart, thumbs up, whatever—is a simple action that only indicates someone took the time to click something […]
Read moreSocial media marketing is a constantly changing and evolving art form. What currently works on one social media channel such as YouTube or Twitter may or may not work on Facebook. What works on Facebook may or may not work on the other social media platforms, and so that means there is a constant testing […]
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