google adwords Archives - Savvy Business Gals

4 AdWords Tips Your Small Business Can’t Live Without

On 22nd July 2021 | 35 Comments

Google AdWords can boost your ROI, if you know what you are doing. Google owns 74% of the search engine market, so focusing your PPC strategy there can help you reach as many people as possible. However, Google Adwords can be confusing. You may not have the resources to give to figure out the AdWords […]

How to Write Effective Text Ads for AdWords

On 26th March 2021 | 35 Comments

Your ad copy is crucial when it comes to successful AdWords campaigns. You need to write a brilliant ad if you want to boost traffic and show up at the top of the search results. Writing effective text ads doesn’t need to be difficult. If your truly concerned about boosting traffic and popping up at […]

4 Reasons Your Business Should Be Using Paid Advertising Traffic

On 27th February 2021 | 35 Comments

Very often businesses will dismiss paid advertising as something they should focus on way, way, way down the line. Instead they invest in things like search engine optimisation (SEO), posting status updates on social media, or networking. Paid traffic can be passed over in the name of saving time or saving money. However, by putting […]

Winning PPC Trends In 2019

On 21st June 2019 | 35 Comments

There are many aspects that can make up a successful digital marketing campaign, not least among those winning strategies are paid advertising platforms. Platforms like Google Adwords, Facebook advertising, Twitter or Linkedin advertising are just a few of the bigger platforms out there that make up the Pay Per Click (PPC) world. The PPC industry […]

Why Google AdWords Puts You Right in Front of Local Consumers

On 12th April 2019 | 35 Comments

Within the last few years, the popularity of local search has dramatically increased. These days, if consumers are interested in learning more about local business, they will use the internet to find out more information. In fact, 33% of Google searches are related to location. Because of this increase in location searches, business have now […]

Tips for Choosing the Right Features for Your Google Ads

On 29th March 2019 | 35 Comments

Google AdWords has plenty of features, but choosing the best ones for your campaign is the difference between failure and success. There is no point choosing features that don’t suit your campaign so narrow down your search to ensure you’re utilizing the best ones. You’re probably wondering, “how do I choose the best features for […]

Google Local Listings 3-Pack Will Now Include Paid Ads

On 1st March 2019 | 35 Comments

At the beginning of 2016, Google made the decision to get rid of its popular local 7-pack and reduce it down to a 3-pack. Now they are replacing one more organic local listing with a paid ad. This means that you will now get an ad as well as the 2-pack. This is bad news […]

Signs That Google is More Focused On Paid Ads

On 15th February 2019 | 35 Comments

Did you know that Google is the global leader for helping small businesses to attract new traffic and gain leads? An estimated 50%-80% of a business’ traffic is due to Google’s organic search results. This is fantastic for small business owners, however, Google have been focusing more on paid advertising rather than organic search. Many […]

Other Products That Complement AdWords

On 11th January 2019 | 35 Comments

Thanks to Google, it is now much easier for small businesses to benefit from implementing AdWords campaigns. The effectiveness of AdWords is second to none. The advertising platform allows businesses to attract thousands of potential customers if used correctly. Two other Google products, Google Analytics and Google My Business, are fantastic for complementing AdWords. You […]

Google Paid Advertising is Leading the Pack

On 4th January 2019 | 35 Comments

Google’s paid advertising should not be overlooked. Why? Well, paid advertising contributes to a massive 95% of Google’s revenue. If you’re a small business owner, you’re probably wondering how this makes a difference to you. It’s pretty simple. With 95% of their revenue being due to paid advertising, Google are forced to pay more attention […]