What’s Content Marketing? Content means information in written, visual or audible format. It could be anything from blogs; guest contributed articles, white papers, press releases, infographics, social posts, podcasts, webinars, or videos. Marketing, on the other hand, is the action of promoting your brand, products, or services. Therefore, content marketing is the act of using content […]
Read moreYour small business has a responsibility to perform in a way that your customers will be satisfied with. Customer service levels will make or break a business and can really set your business apart from others. What Are the Qualities of a Strong Customer Service Team? Professionalism When dealing with customers, your team will come […]
Read more1. Create Fully Automated Welcome Programs A time-tested way to improve the efficient execution of your email marketing strategy is to set up fully automated workflows. Are you aiming to kick off your loyalty-based rewards program? Set up autoresponder welcome emails that are triggered as soon as a customer signs up to become a member. […]
Read moreThese days, the customer journey involves a lot of self-service. We do our own research, read reviews of products and decide which ones are real vs. paid and make a decision alone. This is a big shift from hand selling, where a human greets a customer and educates them on different options. This post is […]
Read moreFollowing on from our previous blog post on marketing automation 101, this post is all about avoiding marketing automation mistakes. How do you know if you’re getting the most out of your marketing automation technology? Here are ten marketing automation mistakes you might be making and how to avoid them. 1. Not Properly Integrating Your Data […]
Read moreMarketing automation allows marketers to get a deeper understanding of the customer journey. it provides information on the generation of qualified leads and converting them into paying customers. Marketing Automation- What is it? Marketing automation involves using tools and software to automate repetitive marketing tasks. This includes tracking and measuring performance, keeping the number of […]
Read moreEveryone’s talking about marketing automation software and how life changing it can be for a business. I agree completely. Automation can make your workplace life a lot easier and manage a lot of the heavy lifting for your sales funnel. For many small business owners, marketing automation can be a daunting prospect. Trying to come […]
Read moreEvery small business should have a plan for customer relationship management (CRM). Sometimes CRM is managed through spreadsheets, notes, datebooks and page mark. Many small businesses seem to struggle with CRM while others are sailing along. As technology has advanced, so has CRM. Today, it is possible to automate tasks and updates to data in […]
Read moreIf your an entrepreneur just starting out or maybe an experienced female founder just kicking off a new venture. You’ll know that time and money can both be in very short supply. We all know how challenging it can be to navigate your small business to success. However, by being savvy about your approach you can definitely save your self a little of both! Particularly when it come to your businesses marketing strategy. So let me share a couple of great tips to give your marketing efforts the boost it deserves.
Read moreBusiness coaching is a modern day concept. Many businesses, especially those that think outside the box, are recognizing that having a business coach is a powerful tool that your business can take advantage of. Let’s look at 4 reasons you should use a business coach. 1./ A Business Coach Can Show You how to Get […]
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