Marketing Strategy
5 Key Stages of Market Research
On 30th September 2022 | 0 Comments

It would be simple if market research wasn’t needed. But the truth is, a business cannot be successful if it doesn’t adequately reach and cater to its ideal customer. And in order to do this, you must take the time to get to know who those customers (or segments of customers) are. This information will […]

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12 Marketing Tips That Will Stand the Test of Time
On 9th September 2022 | 0 Comments

Marketing can often be unnecessarily overcomplicated. The best marketing campaigns are based on simple strategies which have been around forever. Marketing is more than what people think it is. It’s about transformation not manipulation and it is more of a process of developing a mindset that people need to say yes to something they want […]

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7 Great Productivity Tools Your Business Should Utilise
On 26th August 2022 | 0 Comments

In order to be the master of your domain and the boss of your business, instead of your business mastering you and bossing you there are 7 productivity tools that are recommended. You can often find these tools in an all in one system, or you can mix and match systems depending on what are […]

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8 Facebook Tools You Need to Know About
On 17th June 2022 | 0 Comments

Facebook tools are important because they can help you in terms of your success on this social network. They can help you save hours of planning, creating and scheduling content, as well as saving you time in reading and responding to messages or comments. Here are some Facebook tools that can help you depending on […]

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Why Transparency Matters and How Not To Be Afraid Of It
On 14th May 2022 | 0 Comments

Today’s consumers have a lot of choices when it comes to where and with whom they make a purchase, and overwhelmingly, transparency seems to be a key deciding factor. You don’t have to have been in marketing long to know that being transparent is one of the most effective strategies you can have. In this […]

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Step-by-Step Guide for Building Nurturing Drip Campaigns that Convert
On 22nd April 2022 | 0 Comments

What Are Email Drip Campaigns? A drip campaign is a series of emails that you can schedule in advance to ‘drip’ into the customer’s inbox at just the right cadence — you can also target them to particular segments to ensure they’re personalized and therefore providing maximum value to your subscribers. For example, let’s say […]

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8 Common Social Media Marketing Mistakes to Steer Clear Of
On 18th March 2022 | 0 Comments

1. Spread Ourselves Too Thin It’s very tempting to cast our nets over all of the waters of the digital realm in hopes to gain more followers, more attraction and more sales. But, it is much better to focus on a couple of areas such as marketing strategies and just a couple of platforms. We […]

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How to Create Your Small Business Marketing Plan
On 4th February 2022 | 0 Comments

Having a marketing plan helps you stay two steps ahead with your outreach. Although it can be a lot of work to build one from scratch, an effective marketing plan is an important tool. What Is a Marketing Plan? A marketing plan is a document that outlines your paid advertising, social media, email, SEO, or […]

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The Best Under-Utilised Marketing Tactics for Small Businesses
On 19th November 2021 | 0 Comments

If you’re running a small business, then you may have a reduced amount of money to use for marketing. A limited marketing budget doesn’t mean limited marketing potential. Here are some cost-effective, untapped marketing tactics that may help you build brand awareness and create more leads. In marketing, standing out is good. So once you […]

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The 3 Big Reasons You Need A Website
On 15th July 2021 | 35 Comments

Not having a website, usually means that your business is scattered across platforms. Facebook, Instagram, Youtube or LinkedIn may be what you are using to gain traction. This approach can be chaotic and it makes things more difficult than they need to be.             Here are three reasons why you […]

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