Marketing Strategy Archives - Savvy Business Gals

The Best Under-Utilised Marketing Tactics for Small Businesses

On 19th November 2021 | 0 Comments

If you’re running a small business, then you may have a reduced amount of money to use for marketing. A limited marketing budget doesn’t mean limited marketing potential. Here are some cost-effective, untapped marketing tactics that may help you build brand awareness and create more leads. In marketing, standing out is good. So once you […]

The 3 Big Reasons You Need A Website

On 15th July 2021 | 35 Comments

Not having a website, usually means that your business is scattered across platforms. Facebook, Instagram, Youtube or LinkedIn may be what you are using to gain traction. This approach can be chaotic and it makes things more difficult than they need to be. Here are three reasons why you […]

How To Diagnose Your Biggest Marketing Challenges With These Key Questions

On 2nd April 2021 | 35 Comments

In a recent post I talked about the secret sauce to getting clients for your business. However, we did not focus on marketing tactics and activities. But instead we discussed bigger picture factors that could effect your marketing results. This week we will delve a little bit more into the type of activities you should […]

9 Reasons To Use Facebook Video Ads

On 22nd March 2019 | 35 Comments

Did you know that over 100 million hours of video are being consumed on Facebook on a daily basis. Therefore, if you are not using video ads in your Facebook campaigns, huge opportunities are being missed. Why you should use Facebook video ads in your marketing strategy: 1. There are 1.6 million users on […]

Using Social Media to Attract More Customers

On 8th March 2019 | 35 Comments

To attract more customers via social media, you have to stand out. The marketplace is highly competitive, so standing out, means earning attention in a short amount of time. To do this, you need a strategy. Attract more leads, customers, and sales with the right plan! Follow these 5 steps… 1. Stay Engaged It’s recommended […]

Other Products That Complement AdWords

On 11th January 2019 | 35 Comments

Thanks to Google, it is now much easier for small businesses to benefit from implementing AdWords campaigns. The effectiveness of AdWords is second to none. The advertising platform allows businesses to attract thousands of potential customers if used correctly. Two other Google products, Google Analytics and Google My Business, are fantastic for complementing AdWords. You […]

Google Paid Advertising is Leading the Pack

On 4th January 2019 | 35 Comments

Google’s paid advertising should not be overlooked. Why? Well, paid advertising contributes to a massive 95% of Google’s revenue. If you’re a small business owner, you’re probably wondering how this makes a difference to you. It’s pretty simple. With 95% of their revenue being due to paid advertising, Google are forced to pay more attention […]

Are You Testing Your Marketing Strategies?

On 14th September 2018 | 35 Comments

As a business owner, it’s natural to have lots of ideas about getting the word out about your offerings and to want to test out new ways. You’ve tried different marketing techniques, perhaps some of which you liked more, some that worked better, and some you’re convinced will work eventually. The question is, what’s really […]

Am I Doing Something Wrong?

On 21st September 2017 | 35 Comments

Clients often ask me to help figure out what’s wrong with their marketing. The first question I ask is “how much marketing have you been doing?”, since many failures have more to do with quantity than quality. But assuming you’ve been sufficiently active at promoting yourself, here are some other ways in which your marketing […]