In a recent post I talked about the secret sauce to getting clients for your business. However, we did not focus on marketing tactics and activities. But instead we discussed bigger picture factors that could effect your marketing results. This week we will delve a little bit more into the type of activities you should […]
Read moreDid you know that over 100 million hours of video are being consumed on Facebook on a daily basis. Therefore, if you are not using video ads in your Facebook campaigns, huge opportunities are being missed. Why you should use Facebook video ads in your marketing strategy: 1. There are 1.6 million users on […]
Read moreTo attract more customers via social media, you have to stand out. The marketplace is highly competitive, so standing out, means earning attention in a short amount of time. To do this, you need a strategy. Attract more leads, customers, and sales with the right plan! Follow these 5 steps… 1. Stay Engaged It’s recommended […]
Read moreThanks to Google, it is now much easier for small businesses to benefit from implementing AdWords campaigns. The effectiveness of AdWords is second to none. The advertising platform allows businesses to attract thousands of potential customers if used correctly. Two other Google products, Google Analytics and Google My Business, are fantastic for complementing AdWords. You […]
Read moreGoogle’s paid advertising should not be overlooked. Why? Well, paid advertising contributes to a massive 95% of Google’s revenue. If you’re a small business owner, you’re probably wondering how this makes a difference to you. It’s pretty simple. With 95% of their revenue being due to paid advertising, Google are forced to pay more attention […]
Read moreAs a business owner, it’s natural to have lots of ideas about getting the word out about your offerings and to want to test out new ways. You’ve tried different marketing techniques, perhaps some of which you liked more, some that worked better, and some you’re convinced will work eventually. The question is, what’s really […]
Read moreClients often ask me to help figure out what’s wrong with their marketing. The first question I ask is “how much marketing have you been doing?”, since many failures have more to do with quantity than quality. But assuming you’ve been sufficiently active at promoting yourself, here are some other ways in which your marketing […]
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