Use this one basic yet profound question as your compass: “How are you going to make money with your website?” While aesthetic appeal is important, the real challenge is in creating a site that also helps your business grow. It is up to you to make your website the most valuable asset in growing your […]
Read moreStaying on the topic of email marketing… some people have been saying that email marketing is dead. But, nothing could be further from the truth. email marketing is here to stay and more popular than ever. When someone says “the money’s in the list” they’re not joking. Collecting email addresses from your target audience is […]
Read moreMarketing can often be unnecessarily overcomplicated. The best marketing campaigns are based on simple strategies which have been around forever. Marketing is more than what people think it is. It’s about transformation not manipulation and it is more of a process of developing a mindset that people need to say yes to something they want […]
Read moreToday’s consumers have a lot of choices when it comes to where and with whom they make a purchase, and overwhelmingly, transparency seems to be a key deciding factor. You don’t have to have been in marketing long to know that being transparent is one of the most effective strategies you can have. In this […]
Read moreTrends come and go but for small businesses it’s crucial to stay up to date with consumer changes. Being aware of emerging trends is the key to success. 2020 brought major changes to our world. Dealing with COVID-19 has been difficult for everyone, and economies globally have been hit hard by the pandemic. Overall Emerging […]
Read moreHaving a marketing plan helps you stay two steps ahead with your outreach. Although it can be a lot of work to build one from scratch, an effective marketing plan is an important tool. What Is a Marketing Plan? A marketing plan is a document that outlines your paid advertising, social media, email, SEO, or […]
Read moreWe’re starting off the new year with a refreshers blog on target audiences. Understanding and finding your target audience is one of the most important things any business should nail down. Many businesses think they have a good idea of who their ideal customers are, but shortly after their business gets off the ground, things […]
Read moreHaving good page speed is one of the most important factors contributing to positive customer experience. What Is Page Speed? Page speed is the length of time it takes for your web page to load. Why Does it Matter? Website visitors like a quick online experience, so if your site takes longer than a few […]
Read moreBusiness marketing is one of the most crucial things to get right in order to grow your business. Following our previous blog post, talking all things marketing tactics we wanted to outline the importance of getting your marketing right, starting with the very first step- freelancer or agency? Due to the ongoing effects of COVID-19 […]
Read moreNot having a website, usually means that your business is scattered across platforms. Facebook, Instagram, Youtube or LinkedIn may be what you are using to gain traction. This approach can be chaotic and it makes things more difficult than they need to be. Here are three reasons why you […]
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