The Importance of Constantly Upskilling Your Marketing Team
On 28th July 2023 | 0 Comments

In marketing, the only constant is change. And to keep up with this change, you need a team that has a pulse on the ever-evolving demands of the industry. From new digital marketing trends to the rise of artificial intelligence and the complexity of social media algorithms — there’s never a shortage of topics to […]

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8 Things You Must Include in Your Marketing Agenda
On 14th July 2023 | 0 Comments

Efficient marketing is crucial to your business. It spreads brand awareness, engages with potential (and existing) customers, and of course, drives business to your website and increases revenue. Most marketers would acknowledge that a full year can bring many changes in trends, tastes, and technology used. However, they would also emphasize the importance of having […]

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The Ethics of Email Marketing: Navigating the Line Between Promotional and Intrusive
On 16th June 2023 | 0 Comments

As email marketers, our primary goal is to create email campaigns that engage our subscribers and drive conversions. But with great power comes great responsibility. We must navigate the line between promotional and intrusive, ensuring that our campaigns respect our subscribers’ time and privacy while still achieving our business objectives. To create ethical email marketing […]

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What makes a Successful Email Subject Line with Examples
On 19th May 2023 | 0 Comments

Despite trending social media channels and mobile messengers, email is still one of the top channels for businesses. That’s why every eCommerce business must have a solid email marketing strategy. But what’s one of the most important aspects of email marketing? Crafting the best email subject lines. What Makes a Successful Email Subject Line? Your […]

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The Importance of Social Commerce
On 5th May 2023 | 0 Comments

Social media platforms have transformed the way people communicate, share ideas, and consume content. With the rise of eCommerce, social media platforms have also emerged as powerful channels for online retailers to engage with customers and drive sales. Tips and Best Practices for Leveraging Social Commerce Effectively If you want to leverage social commerce effectively, […]

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How To Use Popups To Get Quality Leads
On 28th April 2023 | 0 Comments

Popups seem like annoying ads that unexpectedly appear when customers visit a page. In truth, when done effectively, they can help you score quality leads and a considerable amount of conversions. Now, how can you use popups to get quality leads? How can you use them to grow your business? Here’s what you need to know. […]

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Using ChatGPT Prompts to Improve Email Marketing Results
On 31st March 2023 | 0 Comments

Email marketing is a powerful tool for businesses to reach their target audience and promote their products or services. However, crafting effective email campaigns that drive engagement and conversions can be a challenge. This is where ChatGPT can help. Trained by OpenAI, ChatGPT generates human-like text and can be used to create compelling email marketing […]

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A Guide to Writing Your First Email Newsletter
On 9th March 2023 | 0 Comments

Email newsletters keep subscribers updated on your latest news, products, and services. But they can be more than just updates; they can offer opportunities for businesses to foster trust with their audiences. If you haven’t yet created an email newsletter, doing so can seem daunting. Luckily, we’ve put together a beginner’s guide to help you […]

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5 Tips to Create a Call To Action That Really Converts
On 3rd March 2023 | 0 Comments

Calls to action (CTA) do just that – they call a visitor to take action on your website, in an email, on an ad and more. But there’s more to it than simply putting a “click here” or “buy now” button on a webpage. As with any marketing practice, there’s a certain strategy involved. To […]

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4 Ways to Increase Brand Awareness for your Business
On 17th February 2023 | 0 Comments

You know as a business owner one of the most important things you can do for your company is to increase brand recognition. People won’t buy from you if they have no idea who you are or what you offer. In this piece, we’ll go over four tried-and-true strategies for attracting more of your target […]

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