Marketing
4 Steps You Need to Set Up a Professional Social Media Page
On 24th June 2022 | 0 Comments

1. Select a Consistent and Good Username You need to make sure that you select a username that reflects your business and its identity and one that you can use consistently across all social media platforms. It’s important to have the same username across all platforms so that people can find you easier. Be consistent. […]

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Tips to Scale Knowledge Base Content That Helps Customers
On 11th June 2022 | 0 Comments

A well-conceived knowledge base can act as a useful virtual self-service portal for your customers. You’ll find many takers if you have a comprehensive and strategic knowledge base integrated into your website or chatbot. In this blog, we will understand what it takes to create an impactful knowledge base–complete with tips, strategies, and hacks–that are […]

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What is Content Testing And How to Do It Right?
On 3rd June 2022 | 0 Comments

Content testing is a type of research which allows marketers to find out whether their content is on point. In other words, content testing is a method which can be used to see if the content being produced in meeting the user’s needs.  What are the benefits of testing your content?  Some benefits of testing […]

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Increase Your Conversion Using Personalized Marketing
On 27th May 2022 | 0 Comments

Customers expect businesses to understand their every need. That’s why marketers take advantage of personalized marketing to communicate better with individual customers and create unique experiences. Properly implementing it into your marketing efforts will grant outstanding results. You can send the most relevant content at the ideal time per customer (prospect, new, and existing). Also, no […]

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10 Tips To Write Effective Subject Lines For Email Marketing
On 20th May 2022 | 0 Comments

Email marketing is among the most effective marketing strategies in 2022. Studies have proven that emails can get you an astonishing 42% higher ROI than other prevalent marketing channels. Indeed, this channel is impeccable for gaining maximal ROI with a minimal budget. However, this tool can turn into a loss-making marketing technique if not used correctly. Hence, […]

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Why Transparency Matters and How Not To Be Afraid Of It
On 14th May 2022 | 0 Comments

Today’s consumers have a lot of choices when it comes to where and with whom they make a purchase, and overwhelmingly, transparency seems to be a key deciding factor. You don’t have to have been in marketing long to know that being transparent is one of the most effective strategies you can have. In this […]

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Client Retention vs. Customer Acquisition: Which Should You Focus On More?
On 6th May 2022 | 0 Comments

When it comes to yearly revenue, two sources are the big focus: client retention and customer acquisition. But which matters more for your bottom line and the overall success of your company? We all know that it’s important to diversify your marketing efforts, and that includes not just your deliverables but your desired outcomes. But […]

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Step-by-Step Guide for Building Nurturing Drip Campaigns that Convert
On 22nd April 2022 | 0 Comments

What Are Email Drip Campaigns? A drip campaign is a series of emails that you can schedule in advance to ‘drip’ into the customer’s inbox at just the right cadence — you can also target them to particular segments to ensure they’re personalized and therefore providing maximum value to your subscribers. For example, let’s say […]

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A Guide to Content Creation
On 15th April 2022 | 0 Comments

Content is a cornerstone of effective marketing. And when you combine your content marketing efforts with the utility of marketing automation, a lot of good things can happen. But, before you go creating content without any real idea of how it matters or where to use it, think about your customers and your ideal audience. […]

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4 Obstacles and Solutions for Better Sales and Marketing Alignment
On 25th March 2022 | 0 Comments

Sales and marketing are traditionally viewed as two separate departments. However, it wasn’t until recently that companies began to understand the benefits of aligning their sales and marketing strategies and making them work together towards the common goal – increased revenue. Still, sales and marketing alignment can be challenging, and you are likely to come […]

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