Marketing Archives - Savvy Business Gals - Small Business Marketing

On 10th May 2018 | 0 Comments

Writing. It’s now an art form that anyone with a keyboard can theoretically do. Writing is free, right? Just sit down, turn the spell-checker on and type away. Writing can be easy, sure. But writing isn’t the same as effective content marketing. Content marketing means writing useful, keyword-optimized articles in a way that they don’t […]

4 Signs Your Marketing Is Not Connecting With Your Audience

On 3rd May 2018 | 0 Comments

Your marketing can be innovative. It can be tirelessly creative. It can even provide massive value. But if your marketing content isn’t connecting with your audience, all of this effort is wasted. What Does It Mean To Connect With Your Clients? There are two sides of the “connection” coin in digital marketing: the first is […]

3 Facebook Marketing Tips To Increase Engagement

On 5th April 2018 | 0 Comments

Facebook advertising has changed in recent years. A simple like, share or comment is no longer enough to maintain an active business page. It is now much harder to capture the audience’s attention. It is all about creativity now. Keep reading to discover how to make your content more creative and shareable so that you can […]

Tips for Choosing the Right Features for Your Google Ads

On 29th March 2018 | 0 Comments

Google AdWords has plenty of features, but choosing the best ones for your campaign is the difference between failure and success. There is no point choosing features that don’t suit your campaign so narrow down your search to ensure you’re utilizing the best ones. You’re probably wondering, “how do I choose the best features for […]

9 Reasons To Use Facebook Video Ads

On 22nd March 2018 | 0 Comments

Did you know that over 100 million hours of video are being consumed on Facebook on a daily basis. Therefore, if you are not using video ads in your Facebook campaigns, huge opportunities are being missed. Why you should use Facebook video ads in your marketing strategy: 1. There are 1.6 million users on […]

How To Diagnose Your Biggest Marketing Challenges With These Key Questions

On 23rd February 2018 | 0 Comments

In a recent post I talked about the secret sauce to getting clients for your business. However, we did not focus on marketing tactics and activities. But instead we discussed bigger picture factors that could effect your marketing results. This week we will delve a little bit more into the type of activities you should […]

Signs That Google is More Focused On Paid Ads

On 15th February 2018 | 0 Comments

Did you know that Google is the global leader for helping small businesses to attract new traffic and gain leads? An estimated 50%-80% of a business’ traffic is due to Google’s organic search results. This is fantastic for small business owners, however, Google have been focusing more on paid advertising rather than organic search. Many […]

5 Great Reasons To Use Facebook Advertising

On 8th February 2018 | 0 Comments

With so many options available when it comes to gaining visibility for your business online, it can be confusing which one will be the best for your business. Deciding how, where and when to advertise your business online can be a daunting task. With Google AdWords offering prominent, effective and profitable search ad campaigns, many […]

Other Products That Complement AdWords

On 11th January 2018 | 0 Comments

Thanks to Google, it is now much easier for small businesses to benefit from implementing AdWords campaigns. The effectiveness of AdWords is second to none. The advertising platform allows businesses to attract thousands of potential customers if used correctly. Two other Google products, Google Analytics and Google My Business, are fantastic for complementing AdWords. You […]

Google Paid Advertising is Leading the Pack

On 4th January 2018 | 0 Comments

Google’s paid advertising should not be overlooked. Why? Well, paid advertising contributes to a massive 95% of Google’s revenue. If you’re a small business owner, you’re probably wondering how this makes a difference to you. It’s pretty simple. With 95% of their revenue being due to paid advertising, Google are forced to pay more attention […]