5 Key Stages of Market Research
On 30th September 2022 | 0 Comments

It would be simple if market research wasn’t needed. But the truth is, a business cannot be successful if it doesn’t adequately reach and cater to its ideal customer. And in order to do this, you must take the time to get to know who those customers (or segments of customers) are. This information will […]

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12 Marketing Tips That Will Stand the Test of Time
On 9th September 2022 | 0 Comments

Marketing can often be unnecessarily overcomplicated. The best marketing campaigns are based on simple strategies which have been around forever. Marketing is more than what people think it is. It’s about transformation not manipulation and it is more of a process of developing a mindset that people need to say yes to something they want […]

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7 Great Productivity Tools Your Business Should Utilise
On 26th August 2022 | 0 Comments

In order to be the master of your domain and the boss of your business, instead of your business mastering you and bossing you there are 7 productivity tools that are recommended. You can often find these tools in an all in one system, or you can mix and match systems depending on what are […]

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The Importance of Having a Clear Brand Message
On 19th August 2022 | 0 Comments

For small businesses, having a clear brand message is one of the basics of small business branding; however, it isn’t always a priority. There are so many other things you need to accomplish to keep your business running smoothing. But, your brand message depicts your brand’s intrinsic value proposition across marketing channels and campaigns. It’s […]

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How to Measure Reach on Social Media
On 12th August 2022 | 0 Comments

When it comes to social media marketing, tracking performance over time is the only way to know when tweaking your strategy is necessary. With more and more people utilizing social media, it’s definitely considered an important marketing channel for reaching and engaging with potential customers. What is Social Media Reach? Social media reach refers to […]

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The Best Professional Networking Alternatives to LinkedIn
On 8th July 2022 | 0 Comments

Although LinkedIn is considered the go-to platform for professional networking, there are some other great alternatives out there for you to try. 1. AngelList AngelList is focused on connecting startup companies with investors and job seekers. Because of this, it’s a good place for startups and investors to link up and make deals. Moreover, it’s […]

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4 Steps You Need to Set Up a Professional Social Media Page
On 24th June 2022 | 0 Comments

1. Select a Consistent and Good Username You need to make sure that you select a username that reflects your business and its identity and one that you can use consistently across all social media platforms. It’s important to have the same username across all platforms so that people can find you easier. Be consistent. […]

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Tips to Scale Knowledge Base Content That Helps Customers
On 11th June 2022 | 0 Comments

A well-conceived knowledge base can act as a useful virtual self-service portal for your customers. You’ll find many takers if you have a comprehensive and strategic knowledge base integrated into your website or chatbot. In this blog, we will understand what it takes to create an impactful knowledge base–complete with tips, strategies, and hacks–that are […]

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What is Content Testing And How to Do It Right?
On 3rd June 2022 | 0 Comments

Content testing is a type of research which allows marketers to find out whether their content is on point. In other words, content testing is a method which can be used to see if the content being produced in meeting the user’s needs.  What are the benefits of testing your content?  Some benefits of testing […]

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Increase Your Conversion Using Personalized Marketing
On 27th May 2022 | 0 Comments

Customers expect businesses to understand their every need. That’s why marketers take advantage of personalized marketing to communicate better with individual customers and create unique experiences. Properly implementing it into your marketing efforts will grant outstanding results. You can send the most relevant content at the ideal time per customer (prospect, new, and existing). Also, no […]

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