Marketing
How to Create Team Goals that are Measurable
On 3rd February 2023 | 0 Comments

Team goals require the collective participation of every team member. Setting them can be challenging, but it is necessary for you and your team to do your best work and to ensure that you thrive this year, despite all the economic ups and downs being thrown your way. By planning and executing measurable goals, you […]

Read more
5 Ways to Drive More Traffic to Your Website
On 27th January 2023 | 0 Comments

If you have just launched a new website for your budding business, then you are likely, hoping that your website will be a great place to generate a lot of new leads that will sooner or later, depending on the length of your sales cycle, turn into new customers. Generating high quality web traffic that […]

Read more
Transform your Website into a Conversion Machine
On 20th January 2023 | 0 Comments

Use this one basic yet profound question as your compass: “How are you going to make money with your website?” While aesthetic appeal is important, the real challenge is in creating a site that also helps your business grow. It is up to you to make your website the most valuable asset in growing your […]

Read more
2023 Small Business Trends
On 13th January 2023 | 0 Comments

A lot has changed within the past couple of years, and it’s ultimately affected how businesses operate. If small businesses are going to not only survive but thrive, this coming year, then they need to be one step ahead of what’s to come. There are trends to look out for, and if small business owners prepare […]

Read more
The Best Email Marketing Tools Right Now
On 30th December 2022 | 0 Comments

Email marketing is still one of the most lucrative ways for businesses to connect with prospects and customers. But like all digital marketing channels, email marketing is not immune to change, and the right email marketing tools make all the difference. A great email campaign takes more than creativity, clean design, and snappy copy to […]

Read more
All You Need to Know About Retargeting Ads
On 23rd December 2022 | 0 Comments

If you’ve ever cruised a retail site, without buying anything, then seen the items you were looking at everywhere over the following days, you’ve been on the customer side of a retargeting advertising strategy. Retargeting ads do exactly what they sound like: they target prospects a second time. It can feel like you’re having your […]

Read more
4 Changes Your Small Business Must Prepare for This Christmas
On 25th November 2022 | 0 Comments

Small businesses usually see a surge in activity and sales during this time of year, but that may not be the case this year. With the economy in flux and the market taking consistent hits, many small businesses are unsure of their Christmas prospects. Many are just getting ready for the influx of customers the […]

Read more
The 6 Types of Marketing Funnels You Need to Know
On 18th November 2022 | 0 Comments

A marketing funnel is a visual representation of your customer’s journey from the moment they come in contact with your brand till they become a paying customer. Other marketers also refer to marketing funnels as purchase, conversion, and lead funnels, among others. We’ve already discussed marketing and sales funnels, the differences, and the various marketing […]

Read more
How SEO Plays a Part in Each of your Marketing Channels
On 14th October 2022 | 0 Comments

There are a number of different marketing channels that can help you rank on Google and SEO plays a role in each of these mediums. Content Marketing Content marketing is when a company creates and distributes content that is both valuable and relevant to its audience on a consistent schedule. A sound content marketing strategy […]

Read more
5 Key Stages of Market Research
On 30th September 2022 | 0 Comments

It would be simple if market research wasn’t needed. But the truth is, a business cannot be successful if it doesn’t adequately reach and cater to its ideal customer. And in order to do this, you must take the time to get to know who those customers (or segments of customers) are. This information will […]

Read more