4 Changes Your Small Business Must Prepare for This Christmas
On 25th November 2022 | 0 Comments

Small businesses usually see a surge in activity and sales during this time of year, but that may not be the case this year. With the economy in flux and the market taking consistent hits, many small businesses are unsure of their Christmas prospects. Many are just getting ready for the influx of customers the […]

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Marketing and Sales Funnels: Understanding the Difference
On 15th July 2022 | 0 Comments

As a business owner or marketer, you spend a lot of time promoting your products and services to get the attention of prospects, generate leads, increase conversions, and ultimately grow your business. Marketing funnels make it easy for you to prioritize and implement your marketing strategy. What is a Marketing Funnel? The marketing funnel comprises […]

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4 Obstacles and Solutions for Better Sales and Marketing Alignment
On 25th March 2022 | 0 Comments

Sales and marketing are traditionally viewed as two separate departments. However, it wasn’t until recently that companies began to understand the benefits of aligning their sales and marketing strategies and making them work together towards the common goal – increased revenue. Still, sales and marketing alignment can be challenging, and you are likely to come […]

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How to Create a Sales Funnel and Fill it With High-Quality Content
On 29th January 2022 | 0 Comments

Positive relationships with customers is one of the key tools for a successful business.  And one of the most effective ways to make those connections at scale is through content. But there’s more to it than just creating content and hoping your prospects see it and identify with it in some way. You have to tap […]

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lead generation
7 Simple Ways to Lose a Lead
On 9th November 2017 | 35 Comments

Attracting leads isn’t easy. Building an effective sales and marketing funnel will likely cost your small business substantial time and effort early on. You’ll need to work hard to successfully take a prospect through all the stages of your conversion funnel. The last thing you want to do is lose leads over a silly mistake. […]

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sales numbers
4 Secrets To Small Business Sales Forecasting
On 5th January 2017 | 35 Comments

As a small business owner, the success of your business relies not only on executing in the moment but knowing where you are headed in the future. If you’re like most owners, it is easy to get sucked into the “one day at a time” mantra as you roll up your sleeves and run multiple […]

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sales calls
10 Interesting Follow-Up Stats That Can Impact Your Bottom Line
On 27th December 2016 | 35 Comments

If you market online, leads are one way to measure your success. A far better measure, however, is how good you are at converting leads to customers. In this post we’re sharing the top tips for responding to leads so they’ll convert. By taking this “best practices” approach to lead response, you can be more […]

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making sales for your business
Sales: A Delicate Balancing Act
On 20th December 2016 | 35 Comments

As if running a small business wasn’t already a time-consuming task, you have yet another obstacle: You need sales. And you need them now. Maybe you’re just getting started. Maybe your company is in a slump. Either way, you have to keep cash flow pumping and find a way to sell more of your products. […]

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