There are a number of different marketing channels that can help you rank on Google and SEO plays a role in each of these mediums. Content Marketing Content marketing is when a company creates and distributes content that is both valuable and relevant to its audience on a consistent schedule. A sound content marketing strategy […]Read more
For small businesses, ranking in search results is a great way to get in front of an online audience and expand your reach. But that doesn’t mean you should no longer seek out local business for your storefront. Small business owners and local businesses can benefit greatly from appearing in local searches. Optimizing your small […]Read more
SEO may be the single most important marketing strategy for a small business. It brings potential customers to you and it can expand your reach since it allows you to tap into an interested online audience. If you haven’t yet invested in it, you’re not only behind the curve; you’re missing out on tons of […]Read more
A good SEO strategy doesn’t only attract your audience. The point is to catch Google’s attention and appear on the first page of the Google search results – which lets your customers find your website easily. However, getting Google’s algorithm to see you isn’t an easy task. A marketing team needs to produce a high […]Read more
In order to rank higher in search engine results, businesses have to create high-quality SEO content that keeps customers coming back. This involves measuring progress and adjusting when necessary. Here are seven metrics you can use to track your SEO strategy’s progress: 1. Keyword Rankings When you designed your SEO strategy, you did keyword research […]Read more
People with small websites often give up on investing in search engine optimisation (SEO). This is usually because an SEO involves a lot of actions which require planning and perfect execution. However, an SEO can increase your online visibility and assist in having a better online presence. Along with this, it can help to attract […]Read more
If you are engaged in digital marketing at any level for your business. Then you are very well aware how valuable a good ranking on Google can be for your main keywords.
Many businesses know and understand that they need to be engaged in search engine optimization (SEO), they know that it can add significant extra leads and sales to the business. But that is as far as there knowledge extends.
If this is you, then you may have asked yourself the question “I know I need to be doing SEO, but I don’t know exactly what I need.”Read more
Don’t know where to start when it comes to SEO? Is the thought of SEO putting you off doing it? Take 5 minutes to run through this quick checklist that I have put together after attending a training based around the topic in question. So, take a look through the following list and check […]Read more
I recently attended a market research training and I noticed that a lot of emphasis was placed on keyword research. Keyword research is important for your SEO as it determines what terms and phrases you should be using. If your using the wrong terms and phrases then your website more than likely won’t end up […]Read more
As a small business owner you’ve got plenty to do, so optimizing your online presence for better local search results probably isn’t at the top of the list. But local search is a vital marketing tool for small businesses, especially those with a brick-and-mortar presence.Read more