A great website experience for your customers is the result of setting concrete goals that meet both user and business targets. Wanting a “great website” that gives customers a “good experience” is not a goal. Why? Because that is not actionable or measurable. Such a “non” specific goal contributes nothing to the planning or design […]Read more
Many of us have heard the various well known USP’s such as “To our members, we’re the fourth emergency service” which is the Automobile Association USP or there is “Diamonds are forever …” by DeBeers or even “When your package absolutely, positively has to get there overnight” Fedex. These companies have been extremely successful promoting […]Read more
Websites are a critical component of any small businesses marketing make-up. However as a business owner, the task of putting together website and ensuring that it ranks well is probably not part of your skill set. Despite your level of skill in the digital marketing department, people online will come to know you and your […]Read more
You probably understand how important your website and blog are as part of your overall digital marketing strategy. So to make sure you are getting the most from these critical digital marketing components, I put together these 5 straight forward ideas to ensure you are providing a great visitor experience and also getting the most from your online assets. Make sure you have all five working for you!Read more
If you are engaged in digital marketing at any level for your business. Then you are very well aware how valuable a good ranking on Google can be for your main keywords.
Many businesses know and understand that they need to be engaged in search engine optimization (SEO), they know that it can add significant extra leads and sales to the business. But that is as far as there knowledge extends.
If this is you, then you may have asked yourself the question “I know I need to be doing SEO, but I don’t know exactly what I need.”Read more
When you are focused on growing your business, any business for that matter there are 3 distinct areas you can focus on to do just that. There are many tactic, techniques and tips you can use. But ultimately they all fall under three headings. These three ways to take your business from where it is […]Read more
As a business owner, it’s natural to have lots of ideas about getting the word out about your offerings and to want to test out new ways. You’ve tried different marketing techniques, perhaps some of which you liked more, some that worked better, and some you’re convinced will work eventually. The question is, what’s really […]Read more
This cookbook metaphor illustrates how to go about creating an effective marketing plan for a self-employed professional. “Success Ingredients” are an essential element of that plan. These are the missing ingredients your marketing and sales activities need in order to be successful. Why is this important? Let’s say you decide you’re going to market your […]Read more
Don’t know where to start when it comes to SEO? Is the thought of SEO putting you off doing it? Take 5 minutes to run through this quick checklist that I have put together after attending a training based around the topic in question. So, take a look through the following list and check […]Read more