small business
Types of Content That Will Re-Energise Your 2023 Strategy
On 9th June 2023 | 0 Comments
In 2023, most businesses comprehend the immense benefits of investing in content. While the role of content marketing in shaping the success of small brands is increasing, the diversity of content being served to audiences is starting to dwindle. You don’t have to go into much research to realise that almost every single blog topic […]
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10 DIY SEO Tips
On 4th June 2023 | 0 Comments
So you want to drive more online visitors to your website or increase your rankings in Google’s search engine but don’t know where to start. Should you hire an SEO company or go at it yourself? When it comes to search engine optimisation it can be an overwhelming process, but it doesn’t have to be. An SEO […]
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5 Steps to Prioritise SEO in Content Creation Process
On 12th May 2023 | 0 Comments
SEO — or search engine optimisation is a marketing strategy designed to increase your content’s visibility and organic reach. It also helps ensure that your content ends up in front of the right audience. Keyword and keyword research is a big part of SEO, and they’re usually what we think of first when the term […]
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How to Use Visuals to Increase Your Newsletter Open Rates
On 21st April 2023 | 0 Comments
Email marketing has become one of the most used tools by marketers and, because of this, it is getting harder to engage subscribers and achieve solid email newsletter open rates. The key to standing out from the other newsletters your users are subscribed to is providing value and sharing well-designed content. Images, such as videos, […]
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8 Ways Your Small Business Can Compete Against Larger Brands
On 7th April 2023 | 0 Comments
As a small business owner, it can feel difficult – if not impossible – to compete against much larger businesses, especially well-established megacorporations. Good news, though. You don’t need a giant budget or established infrastructure to compete against those bigger brands and still turn a profit. In fact, there are lots of ways in which […]
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The Art of the Upsell Email
On 24th February 2023 | 0 Comments
Everyone loves to get free cake on their birthday. That elated feeling of getting an unexpected gift is one of the best parts of celebrating. Receiving upsell emails with a special offer is similar to getting a prize on your big day. Except you get a surprise from a brand that you love for being […]
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The Best Email Marketing Tools Right Now
On 30th December 2022 | 0 Comments
Email marketing is still one of the most lucrative ways for businesses to connect with prospects and customers. But like all digital marketing channels, email marketing is not immune to change, and the right email marketing tools make all the difference. A great email campaign takes more than creativity, clean design, and snappy copy to […]
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Let’s Talk About Content Syndication
On 2nd December 2022 | 0 Comments
What is Content Syndication? Content syndication is the process of republishing the same piece of content on a different website, preferably a more popular one. In content syndication, you don’t create new content. Instead, you take existing content and publish it word-for-word on a different website. How Does Content Syndication Strategy Work? Content syndication has […]
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4 Changes Your Small Business Must Prepare for This Christmas
On 25th November 2022 | 0 Comments
Small businesses usually see a surge in activity and sales during this time of year, but that may not be the case this year. With the economy in flux and the market taking consistent hits, many small businesses are unsure of their Christmas prospects. Many are just getting ready for the influx of customers the […]
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The 6 Types of Marketing Funnels You Need to Know
On 18th November 2022 | 0 Comments
A marketing funnel is a visual representation of your customer’s journey from the moment they come in contact with your brand till they become a paying customer. Other marketers also refer to marketing funnels as purchase, conversion, and lead funnels, among others. We’ve already discussed marketing and sales funnels, the differences, and the various marketing […]
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