small business
Is SEO Worth It for Startups and Small Businesses?
On 29th April 2022 | 0 Comments

A good SEO strategy doesn’t only attract your audience. The point is to catch Google’s attention and appear on the first page of the Google search results – which lets your customers find your website easily. However, getting Google’s algorithm to see you isn’t an easy task. A marketing team needs to produce a high […]

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The Ultimate Guide to Content Marketing
On 8th April 2022 | 0 Comments

What’s Content Marketing? Content means information in written, visual or audible format. It could be anything from blogs; guest contributed articles, white papers, press releases, infographics, social posts, podcasts, webinars, or videos. Marketing, on the other hand, is the action of promoting your brand, products, or services. Therefore, content marketing is the act of using content […]

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How to Advertise Your Small Business on Facebook
On 1st April 2022 | 0 Comments

For small businesses, expanding your audience means stability and consistent growth. However, getting traffic and attention to your company’s website can be a challenge. Tapping into platforms where your audience is already engaging, like Facebook, is a great way to find new customers. Social media, review sites, and online publications are always great hubs for […]

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4 Obstacles and Solutions for Better Sales and Marketing Alignment
On 25th March 2022 | 0 Comments

Sales and marketing are traditionally viewed as two separate departments. However, it wasn’t until recently that companies began to understand the benefits of aligning their sales and marketing strategies and making them work together towards the common goal – increased revenue. Still, sales and marketing alignment can be challenging, and you are likely to come […]

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8 Common Social Media Marketing Mistakes to Steer Clear Of
On 18th March 2022 | 0 Comments

1. Spread Ourselves Too Thin It’s very tempting to cast our nets over all of the waters of the digital realm in hopes to gain more followers, more attraction and more sales. But, it is much better to focus on a couple of areas such as marketing strategies and just a couple of platforms. We […]

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4 Emerging Business Trends Small Businesses Need to Pay Attention To
On 5th March 2022 | 0 Comments

Trends come and go but for small businesses it’s crucial to stay up to date with consumer changes. Being aware of emerging trends is the key to success. 2020 brought major changes to our world. Dealing with COVID-19 has been difficult for everyone, and economies globally have been hit hard by the pandemic. Overall Emerging […]

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The Basics of Running a Small Business
On 21st January 2022 | 0 Comments

Starting a small business can feel overwhelming. There are legal and intellectual property requirements, as well as sales and marketing to think about. These tasks are what shapes your business. For your business to take off and grow, you need to get the hang of the basics of running a small business from the start. […]

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5 Ways to Generate Leads Using Facebook
On 31st December 2021 | 0 Comments

Facebook is a fantastic way to generate leads consistently. There are 2.89 billion active monthly users on Facebook, this can guarantee potential customers. Here are 5 ways to generate leads using Facebook: 1. Using Facebook Conversion Ads Most businesses already have an approach to generating leads on their website. They might offer: A complimentary consultation […]

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6 Marketing Trends to Look Out for in 2022
On 10th December 2021 | 0 Comments

Are you looking ahead and strategizing your marketing plans for 2022? Marketing trends are always changing and COVID19 has put the world into a virtual atmosphere. Businesses and consumers alike have learned that you do not need to attend live marketing events at overcrowded expo centers to connect, hold in-person meetings to close deals and […]

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A Small Business Guide to Performing Website Maintenance
On 23rd October 2021 | 0 Comments

Maintaining your website is crucial. A well functioning website is essential for customer experience and securing leads. Maintenance on your website ensures that it is safe and protected from hackers. It is also important for how your site runs. When a website is slow and buggy, it can be detrimental to your SEO and ability […]

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