Target Market
4 AdWords Tips Your Small Business Can’t Live Without
On 22nd July 2021 | 35 Comments

Google AdWords can boost your ROI, if you know what you are doing. Google owns 74% of the search engine market, so focusing your PPC strategy there can help you reach as many people as possible. However, Google Adwords can be confusing. You may not have the resources to give to figure out the AdWords […]

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customer target market
An Easy Guide to Creating Customer Personas
On 26th May 2021 | 35 Comments

Customer personas, target market, or ideal customer avatar are different terms used to describe the same thing, and are the foundation of personalized marketing that converts.   Armed with airtight personas, you can address your prospects’ pain-points and tap into the motivation behind their decision to buy. In essence by understanding your customer better you […]

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Discover The 3 Big Ideas To Grow Any Business
On 9th April 2021 | 35 Comments

When you are focused on growing your business, any business for that matter there are 3 distinct areas you can focus on to do just that. There are many tactic, techniques and tips you can use. But ultimately they all fall under three headings. These three ways to take your business from where it is […]

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A Simple Introduction To Customer Personas
On 26th February 2021 | 0 Comments

Imagine you’ve been asked to speak at an event to a group of 500 people. How do you engage each person in the room? If you ask a public speaking expert, they’ll likely tell you to imagine you are having a conversation with a single person. Then, they’d suggest you make eye contact with just […]

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Target Marketing A Critical Key To Small Business Marketing Success
On 9th January 2016 | 35 Comments

Knowing and understanding your target market is a critical component to an efficient and effective marketing campaign when it comes to small business marketing. When crafting a marketing plan it is the very first item that needs to be defined in order to ensure your marketing succeeds and does not end up being an enormous […]

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Do You have a Compelling Competitive Advantage?
On 12th June 2015 | 35 Comments

Do You have a Compelling Competitive Advantage to Make Your Business “The Logical Choice” over and above all other options your prospects might have access to? I was sitting in Starbucks this week, I like to work from there to write up my blog posts and the like, and it got me thinking back to […]

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How To Attract More Leads & More Clients
On 2nd June 2015 | 35 Comments

Should Your Content Aim for Traffic or Conversion Which type of content attracts reader attention… bringing you more traffic and more eyeballs on the page? Which type of content converts… bringing you more customers and sales? And how do you roll out a strategy that maximizes the twin impact of attraction and conversion? Easy answer… […]

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