If you’ve ever cruised a retail site, without buying anything, then seen the items you were looking at everywhere over the following days, you’ve been on the customer side of a retargeting advertising strategy. Retargeting ads do exactly what they sound like: they target prospects a second time. It can feel like you’re having your […]
Read moreGoogle AdWords can boost your ROI, if you know what you are doing. Google owns 74% of the search engine market, so focusing your PPC strategy there can help you reach as many people as possible. However, Google Adwords can be confusing. You may not have the resources to give to figure out the AdWords […]
Read moreCustomer personas, target market, or ideal customer avatar are different terms used to describe the same thing, and are the foundation of personalized marketing that converts. Armed with airtight personas, you can address your prospects’ pain-points and tap into the motivation behind their decision to buy. In essence by understanding your customer better you […]
Read moreWhen you are focused on growing your business, any business for that matter there are 3 distinct areas you can focus on to do just that. There are many tactic, techniques and tips you can use. But ultimately they all fall under three headings. These three ways to take your business from where it is […]
Read moreImagine you’ve been asked to speak at an event to a group of 500 people. How do you engage each person in the room? If you ask a public speaking expert, they’ll likely tell you to imagine you are having a conversation with a single person. Then, they’d suggest you make eye contact with just […]
Read moreKnowing and understanding your target market is a critical component to an efficient and effective marketing campaign when it comes to small business marketing. When crafting a marketing plan it is the very first item that needs to be defined in order to ensure your marketing succeeds and does not end up being an enormous […]
Read moreDo You have a Compelling Competitive Advantage to Make Your Business “The Logical Choice” over and above all other options your prospects might have access to? I was sitting in Starbucks this week, I like to work from there to write up my blog posts and the like, and it got me thinking back to […]
Read moreShould Your Content Aim for Traffic or Conversion Which type of content attracts reader attention… bringing you more traffic and more eyeballs on the page? Which type of content converts… bringing you more customers and sales? And how do you roll out a strategy that maximizes the twin impact of attraction and conversion? Easy answer… […]
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