Data-Driven Marketing: Leveraging Analytics to Make Informed Decisions
On 25th August 2023 | 0 Comments

Consumer preferences and market trends shift unpredictably, forcing companies to face a crucial challenge: how to stay ahead of the competition and achieve sustainable growth. The answer lies in harnessing the power of data-driven decision-making and leveraging cutting-edge analytics tools to optimise marketing efforts. Data has become the lifeblood of successful marketing strategies. No longer […]

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The Ultimate Guide to Content Marketing
On 8th April 2022 | 0 Comments

What’s Content Marketing? Content means information in written, visual or audible format. It could be anything from blogs; guest contributed articles, white papers, press releases, infographics, social posts, podcasts, webinars, or videos. Marketing, on the other hand, is the action of promoting your brand, products, or services. Therefore, content marketing is the act of using content […]

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4 Obstacles and Solutions for Better Sales and Marketing Alignment
On 25th March 2022 | 0 Comments

Sales and marketing are traditionally viewed as two separate departments. However, it wasn’t until recently that companies began to understand the benefits of aligning their sales and marketing strategies and making them work together towards the common goal – increased revenue. Still, sales and marketing alignment can be challenging, and you are likely to come […]

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Content and Marketing Automation: How Both Strategies Fuel One Another
On 18th February 2022 | 0 Comments

These days, the customer journey involves a lot of self-service. We do our own research, read reviews of products and decide which ones are real vs. paid and make a decision alone. This is a big shift from hand selling, where a human greets a customer and educates them on different options. This post is […]

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A Beginner’s Guide To Customer Journeys
On 11th February 2022 | 0 Comments

Great products usually start with an idea to solve a problem. Products will sell themselves when customers can understand and value their impact. However, you must understand your customer: their behaviours, why they buy and stay loyal to your business. A customer journey aims to describe this and also get insight into a customers thoughts […]

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10 Important Web Metrics to Monitor on Your Website
On 15th January 2022 | 0 Comments

Your website is a reflection of your brand. It is also the centre of your operations. Your website’s job is to engage customers and create revenue. As such, its so important that you understand how people relate to it. You can identify weak points in your website by looking at your websites structure and your […]

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5 Great Ways to Boost Website Speed and Increase Conversions
On 3rd December 2021 | 0 Comments

Having good page speed is one of the most important factors contributing to positive customer experience. What Is Page Speed? Page speed is the length of time it takes for your web page to load. Why Does it Matter? Website visitors like a quick online experience, so if your site takes longer than a few […]

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Marketing Automation 101
On 5th November 2021 | 0 Comments

Marketing automation allows marketers to get a deeper understanding of the customer journey. it provides information on the generation of qualified leads and converting them into paying customers. Marketing Automation- What is it? Marketing automation involves using tools and software to automate repetitive marketing tasks. This includes tracking and measuring performance, keeping the number of […]

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How to Create the Best Mobile Friendly Website Design
On 30th October 2021 | 0 Comments

Mobile- friendly website design is when the design works on all mobile devices. For example the design may be: Responsive: Your website’s design adjusts to the screen size, no matter what device the visitor is using. Dynamic Serving: Visitors are shown a different version of the site, optimized for the device they’re visiting from. Mobile […]

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4 AdWords Tips Your Small Business Can’t Live Without
On 22nd July 2021 | 35 Comments

Google AdWords can boost your ROI, if you know what you are doing. Google owns 74% of the search engine market, so focusing your PPC strategy there can help you reach as many people as possible. However, Google Adwords can be confusing. You may not have the resources to give to figure out the AdWords […]

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