Landing pages can be a powerful tool in digital marketing, however if you are making errors in your landing pages it’s probably costing you time, money and valuable conversions. You want your landing page to convert your web visitors to paying customers. Working with a digital marketing professional to help in this process can be a very valuable investment. If this is something you’re interested in, visit our services page to see about working one-to-one with us.
Here are some tips that can be used for any landing page in any industry:
The Headline: Create a powerful headline which will catch visitors eyes and deliver your core message in a few words.
Imagery: The imagery is important, it needs to draw attention to where you want your visitors to look as well as complementing the headline and site message.
Colours: Colour can boost your landing page. Use colours that go well together and that highlight the important parts. Click here to learn more about the elements of a good design for your landing page.
Be Clear: Make sure your visitors know what you’re selling on your landing page. Branding is an important part to this, make sure its obvious without taking over.
Keep them updated: Landing pages change over time. As the business grows and company’s needs change, updated landing pages help to keep visitors coming. When you create a high-converting landing page, you’ll find the most success by keeping them updated.
Below are some examples of some successful landing pages which have high conversion rates.
Immediately in this landing page you can see that the image and colours are used to boost the page. The logo is placed subtly in the top right, which is clear to see but also not taking up the whole page. The page is clear and indicates to visitors exactly where to go and what to do.
The logo and branding on this landing page works well because it’s obvious without taking over the whole landing page and indicates to visitors where they are. It is clear and concise, giving visitors enough information to decide if they want to convert to the offer. The use of colour highlights the parts that they want to stand out and catch attention.
Netflix do a great job with their landing page. They have their logo in the top, in a colour that stands out but it doesn’t take over. It is clear and concise, conveying the information that is most important. They use one clear drop down menu making it assessable to everyone even those who are not tech savvy. The use of colour and images shows you what they want you to see and draw your attention to.
All of these landing pages are different in content, theme and industry so its important that you are clear on your own companies objectives, style preference and needs so that you create a landing page that benefits your company.
If you are looking for help or guidance in creating a perfect landing page for your company please get in touch by booking a complimentary 30 minute discovery call. Click here to book your call now!