There are some common mistakes when it comes to starting up a new ecommerce site. By fixing or avoiding these before launching your site will allow for an overall better experience for potential customers, which in turn will boost your success.
The Use of Complex Navigation:
Navigation is important and can affect your site in many ways. The simpler the better, the main thing you want to focus on is ensuring that the customer can get to the right page in the fewest number of clicks, from when they go onto your site to checkout.
To fix the navigation on your site-
Avoiding the use of Design Standards:
There are now many standards which exist for how to make a site useable. For example a good ecommerce site will usually have an image of a product in the upper left of a product page, with a description below followed by an add to cart button. Using common design standards will mean that customers know how to navigate through the site and not have difficulty in learning a new method of navigation.
No Display of Related Products:
In your business you may have products that are commonly bought together that you want to display. For example if you sell laptops, customers may often buy the laptop and a laptop case. There can be up-sells and cross-sells which you may want displayed on your storefront so it is easy for customers to see related products.
Not Mobile Friendly:
Having a mobile friendly site is very important. For example, more than half of Amazons ecommerce site views are from mobile-only visitors. Imagine the decrease in sales they would have if their site was not mobile friendly.
When making your site mobile friendly make sure that all your content stays on the same page, but also moves around to fit the screen. Allow forms to autocomplete so customers can enter shipping and billing information that has already been saved. Ensure that all buttons and links are large and all text is easy to read. Where possible, reduce the size of images and files to make the storefront faster to load. These tips will make your website more responsive.
If you are unsure, look at your site on a couple of different phones and tablets. Navigate around the site and practice searching for and purchasing items. If it seems difficult and you can’t make it around your own site, it will be the same story for your customers. Also test your site on multiple different browsers to help to be sure.
It can be overwhelming trying to build and design a successful website. If you need more assistance or want to learn more about building your website or growing your customer base, why not take a look at the other free resources you can find on the website or book a complementary 30 minute discovery call and find out how I might be able to help. Click here to book your call now!