Facebook Ads – Traffic and Leads for Your Website
On 19th April 2019 | 35 Comments | digital marketing, facebook advertising, lead generation, Social Media Marketing |
If you are looking to drive traffic to your website, then look no further than Facebook Advertising. Facebook ads can be used to increase the amount of users that are sent to dedicated landing pages. It’s great if the users end up on the landing page as they may end up purchasing products or signing up for newsletters.
Facebook ads that drive traffic to websites are;
- Link Click Ads
- Video Ads
- Boosted Page Posts
Link Click Ads
Link Click Ads helps with promoting websites. These ads send people to particular pages on the website for example, a landing page or a blog post.
These ads can be used with more than one placement. This allows the ad to be delivered across several News Feeds. A larger audience will be reached.
The performance of Link Click Ads is excellent as they increase the amount of page likes that your page has.
Specs:
- Recommended image size: 1,200 x 628 pixels
- Ad copy text: 90 characters
- Headline: 25 characters
- Link Description: 30 characters
Video Ads
Link Click Ads and Facebook Video ads are the the same. But with video ads, the ad features a video rather than a still image.
Specs:
- Ad copy text: 90 characters
- Aspect ratios supported: 16:9 to 9:16
- File size: up to 4 GB max
- Continuous looping available
- Video can be as long as 120 min., but most top-performing videos are 15-30 seconds
Learn plenty more about Facebook video ads here.
Boosted Page Posts
When you post something to Facebook, Facebook gives you the chance to increase the reach of the post. This is called a “boosted post.”
As you click on “boost post,” you can set up the target audience and bidding methods and promote your Page post to more people across Facebook’s advertising network.
Specs:
- Recommended image size: 1,200 x 628 pixels
- Ad copy text: unlimited
- Headline: 25 characters
- Link Description: 30 characters
The Boosted Page Post will look exactly like an ordinary Facebook post, with a “Sponsored” note on top of the ad.
At Savvy Business Gals, we know how the right kinds of Facebook advertising for driving traffic to your website. We can help to create great results for your company. Check out our website or book a FREE strategy session.
You can also find us on Facebook!
