Embarking on a Google Adwords marketing campaign without the right knowledge and experience can be an extremely expensive and time-consuming exercise, with very little return.
Due to the complex ‘quality score’ algorithms used, and all of the additional features Google continue to add to the platform, running a successful Adwords campaign has become just as complicated as SEO, if not even more complicated.
I’m sure you’ll agree; there’s nothing worse than looking at your competitors on the sponsored search results, for all those crucial keywords, and wondering how they can afford to be in those top positions!
What are they doing differently? How are they able to exploit the huge revenue opportunities presented by a successful Adwords campaign?