Within the last few years, the popularity of local search has dramatically increased. These days, if consumers are interested in learning more about local business, they will use the internet to find out more information. In fact, 33% of Google searches are related to location.
Because of this increase in location searches, business have now had to change their marketing strategies. If you’re a business owner looking to attract more local customers, Google AdWords may be the tool for you.
The great thing about AdWords is that it has numerous features that you can include. For local businesses, one of the most beneficial features is the ‘local extensions.’ With ‘local extensions,’ businesses can include details in their ads such as address and phone number.
‘Call extensions’ are similar. Rather than focusing on web-based conversions, you can focus more on in-store conversions.
If you haven’t already, you should set up your Google My Business account and link it with AdWords.
Another major advantage of AdWords when targeting local customers is the ability to customize the ad in real time. There are various extensions tools that can help with this and they enable you to target specific locations and customer types.
So, you get to create more relevant ads that can be altered at the click of a button. If an immediate local area isn’t working out for you, there’s the option to set a different location parameter, such as 10 miles from your store location.
You can also use these customizable tools to improve your sales campaigns. Many come with a countdown feature which displays the time the customer has left to take advantage of a sale. This will spur local customers to actually visit your store before the sale time runs out.
Create more relevant ads
Of course, it takes more than just adding your location to attract local customers. You also need to be putting out highly relevant, specific ads. Google AdWords helps you to do this by allowing you to set very specific keywords. This enables local customers to find you much easier and quicker than if you were to target generic, common keywords.
If you’re looking to attract more local customers, Google AdWords is one of the most effective tools you can use. In this digital age, it’s more important than ever to ensure that your business can be seen in local searches pertaining to your industry.
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