Google’s paid advertising should not be overlooked. Why? Well, paid advertising contributes to a massive 95% of Google’s revenue.
If you’re a small business owner, you’re probably wondering how this makes a difference to you. It’s pretty simple. With 95% of their revenue being due to paid advertising, Google are forced to pay more attention to it.
Benefits of Paid Ads
Google search results no longer pop up organically. When you search for a something, more often than not, a paid ad pops up at the top. This has made it more difficult for businesses to organically appear at the top of Google search results.
It doesn’t have to be much more difficult if you are willing to embrace Google’s paid ad opportunities. If you haven’t come across Google AdWords yet, click here. It is one of the most effective advertising tools if it is used correctly.
So, the benefits… You can;
Create more targeted ads to reach the right audience
Stand out from the competition. Paid ads generate the exposure you need to be seen by your target audience while they’re searching for your type of product or service.
Gain insights and see exactly what’s working. You can see what ads are working, the ones that aren’t, and whether you need to tweak them for more effectiveness.
Create more cost-effective ads. If people tell you that it is not cost-effective, they are doing something wrong. Start off with a small budget for your ads to determine which campaigns will be most profitable. The fact that you can set a daily limit on your AdWords campaign also prevents you from going over your budget at any given point. Keywords are also important. You can read more about them here.
Google’s paid advertising is definitely leading the pack. So it only makes sense for your local business to take advantage of its popularity to increase online visibility, generate more leads, and see a boost in sales.