Mobile- friendly website design is when the design works on all mobile devices. For example the design may be:

Responsive: Your website’s design adjusts to the screen size, no matter what device the visitor is using.

Dynamic Serving: Visitors are shown a different version of the site, optimized for the device they’re visiting from.

Mobile App: Customers or visitors access your content through a mobile app.

Mobile- friendly websites are crucial now more than ever with mobile traffic accounting for more than half of web traffic worldwide.

Having a mobile friendly website design can help keep traffic moving to your website and increase mobile conversions and sales. Digital marketing professionals are often a good asset to have when developing a successful mobile-friendly website design. Find out more about how we can help.

Mobile- friendly designs are important as Google uses the mobile version instead of the desktop version of the content for indexing and ranking. If your site isn’t mobile-friendly you will find your Google rankings, traffic and sales all drop.

Making a Mobile-Friendly Website

1. Use a Responsive Theme

This is the first step. Choose a theme which is responsive and ensure that you test it on multiple devices. Below is an example of a responsive theme which works well on multiple devices, including a mobile.

2. Keep Navigation Simple

When you’re on a site on your mobile, there’s less room to move around. Try have your content fit on a single screen so visitors don’t have to zoom or scroll to much.

3. Include Strong Calls to Action

Calls to action are important if you want people to take action on your site. Make your calls to action very clear.

5. Add a Search Function

Add a search function so that users can find what they are looking for in a way that’s straight forward and effortless.

6. Highlight Customer Service Options

There’s some basic information you need to include on your mobile website: phone number, email address, location, and social media profiles.

This is so users can contact you if they need help or assistance.

7. Use the Right Sizes

Make sure you keep your links within the appropriate size range. Most mobile visitors will be using their thumbs to access your site. Keep your links in the thumb zone.

Place your important elements and clickable buttons in or near the middle of the screen.

8. Pick a Mobile-Friendly Font

Some fonts don’t work well with a mobile. The font on your mobile-friendly website should be readable. Good site design is crucial, whether it’s for your mobile-friendly website design or desktop design. Read more on the elements of a good design here.

9. Reduce the Text

Huge blocks of text are really hard to read on many mobile devices and can be off putting to visitors. Keep your sentences and paragraphs short and pay attention to how much space your text is taking up on the screen.

Make sure that your main message is coming through. You need to think about your visitors and what they want from the website, from here make it easy for them to acquire that in as little text as possible.

10. Improve Your Site Speed

If your site takes more than three seconds to load you’re going to lose more than half of your traffic. To speed up your mobile-friendly website design, get rid of unnecessary images, GIFs, and other design elements. Simple websites load faster and will get you higher conversion rates.

Here are two examples of mobile friendly sites which follow all of these guidelines. They convey their message in a small amount of text which is easy to read, including calls to action and clear navigation.

There is a lot that must go into creating a mobile- friendly website design. Your site should be built with mobile users in mind. These steps should help you get it right. Savvy Business Gals are professionals in building websites and can help you create a mobile friendly website design. Book a complimentary 30 minute discovery call to see how we can help. Click here to book your call now!